Odoo – The Smart, Cost-Effective Solution for Powerful Email Marketing

What companies require is a robust, scalable, and effective solution to manage campaigns, track analytics, and seamlessly integrate with other business applications, which is where Odoo Email Marketing comes in.

At Smart Web Agency, we helped businesses leverage the Odoo email marketing module, which streamlined multi-way communication and automated workflows and improved marketing RoI. Now, let us find out what makes Odoo an ideal place for email marketing and how does it stand with other tools, say Mailchimp and Hubspot.

What do you think, What makes odoo email marketing stand out unique?

Unlike other standalone platforms, which require multiple integrations, Odoo's Email Marketing module is built within a full-fledged ERP system. This means your email marketing campaigns can be directly linked with CRM, Sales, Accounting, and other key business functions, offering a seamless end-to-end marketing solution.

Key Features of Odoo Email Marketing:

• Drag-and-Drop Email Builder – Easily create professional, mobile-friendly emails without coding.
• Automated Campaigns & Sequences: Create drip campaigns, nurture leads, and trigger emails with user actions.
• A/B Testing & Analytics: Test subject lines, content, and layout to improve email performance.
• Personalisation & Dynamic Content: Personalize email content, based on segments and customer behavior.
• Integration with CRM & Sales: Sync email responses directly into Odoo CRM to better track leads.

Affordable & Scalable - Odoo doesn't charge per contact like Mailchimp or HubSpot, making it a cost-effective solution.

Odoo Email Marketing in Action: A Real-World Example

Recent work includes the implementation of Odoo Email Marketing for a UK-based eCommerce brand. The company struggled with high costs and integration problems using Mailchimp. We moved them to Odoo and integrated it with AWS SES - Amazon Simple Email Service and Microsoft Email Services to make sure the emails were landing in inboxes instead of spam folders. Cheaper: Odoo's email marketing does away with expensive subscriptions to Mailchimp.

Seamless Automation: We implement automated e-mail workflows for abandoned carts, related product suggestions, and after-sales follow-up.

Within three months, the client witnessed a 30% increase in email engagement along with considerable cost savings.

Why Choose Smart Web Agency for Your Odoo Implementation?

Smart Web Agency implements Odoo and tailors it according to the specific needs of your business, whether migrating from any existing platform or optimizing the present one. From custom workflows to API integrations, we'll take care of every single aspect for smooth transitions.

• The scope of our Odoo expertise encompasses, but is not limited to:
• Odoo CRM, Sales, and Marketing Automation
• Custom Module Development & Integration
• Data Migration from Legacy Systems
• Seamless API Integrations: AWS, Microsoft 365, Google Workspace, eCommerce, etc.
• Training & Technical Support

Let's Optimise Your Email Marketing with Odoo!

If you need an effective, affordable, and scalable email marketing solution, there it is-Odoo. Smart Web Agency can help you implement and customize Odoo to maximize your marketing potential.

Contact us today to discuss your email marketing needs and how Odoo can work for your business!

SWA

Published on: February 8, 2025