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enquiry@smartwebagency.co.uk
About KHR Recruitment Consultancy
KHR is a recruitment consultancy firm based in Kent, UK, serving the South East region. With extensive expertise in recruiting across sectors like IT, Digital & CRM, Accounts & Finance, Management, Engineering, Legal, and Transport, KHR is well-regarded for its regional focus and specialized recruitment strategies. The website supports KHR's mission to connect top talent with leading businesses across Kent and nearby areas, helping clients fill roles from Maidstone to Canterbury and beyond.
The Opportunity
KHR sought a comprehensive website overhaul to enhance user experience, streamline recruitment processes, and increase online engagement with candidates and businesses. The goal was to create a platform that:
— Showcases KHR's expertise across multiple recruitment sectors.
— Improves accessibility to job listings and resources.
— Supports mobile users seamlessly, as many job seekers access the platform on the go.
— Elevates KHR’s brand as a trusted regional recruitment agency.
The Solution
To address KHR's needs, we developed a responsive, intuitive platform tailored to their audience. By implementing a content management system (CMS) with WordPress at its core, we ensured the site was user-friendly for the KHR team to manage. Key focus areas included:
— Enhanced navigation for effortless access to job listings and sector-specific resources.
— Advanced search and filter functionality to improve candidate job search experiences.
— Mobile-first design to cater to mobile users, ensuring smooth browsing and application processes.
— Optimized job application forms to streamline submissions for candidates and recruiters alike.
Software Stack
— CMS: WordPress, providing flexibility and ease of use for content updates.
— Programming Language: PHP for server-side development.
— Google Tag Manager: For streamlined tracking and analytics.
— Security Measures: Enhanced security protocols for data protection.
— Web Servers: Optimized for reliability and speed.
Core Features of the Platform
— Dynamic Job Listings: Easily update job postings categorized by sector.
— Advanced Search Functionality: Custom filters by location, sector, and position level.
— Optimized Application Process: Streamlined forms to reduce candidate drop-off rates.
— Resource Hub: Articles and insights to assist both job seekers and employers.
— Client Portal: Secure access for businesses to post jobs and track applications.
Mobile First Approach
Given the high mobile usage among job seekers, a mobile-first approach was essential. The site was designed to adapt smoothly to any device, ensuring:
— Quick loading times on mobile devices.
— Intuitive navigation for small screens.
— Responsive job search and application functionalities.
The Result
Since the site relaunch, KHR has experienced notable growth in engagement and conversions. With an improved user experience and easy-to-manage CMS, KHR has strengthened its position as a premier recruitment consultancy in Kent and the South East.
Key Metrics
— 45% increase in online applications within six months.
— 30% boost in returning website users.
— 60% rise in mobile traffic engagement.
— 3 industry awards recognizing the platform’s user experience and design.
— 50% increase in direct inquiries from businesses seeking recruitment support.
Conclusion
KHR’s revamped website is now an essential tool in its recruitment process, providing value for both candidates and employers while driving growth for the consultancy. Smart Web Agency was instrumental in developing, designing, and optimizing the site for SEO, ensuring a secure, mobile-first, and user-friendly platform. This collaborative approach has positioned KHR to continue delivering top-talent solutions effectively across Kent and the South East.
