Website Migration Services
When your website has outgrown its current platform or is holding back your growth, a migration can feel risky. Get it wrong and you lose rankings, traffic and sales. Get it right and you set yourself up for faster growth, smoother operations and stronger marketing performance.
At Smart Web Agency, we manage website migrations end-to-end: design, development, SEO, data transfer, hosting and rankings management. Everything is done in-house from our Ashford base, and we stay with you until the site is stable and performing better than before.
What A Website Migration Means
A migration isn’t just about moving files from one server to another. It’s a full re-platforming exercise that touches every part of your digital presence — your content, your data, your design, your SEO, and the technology stack it all sits on.
We’ve delivered migrations for local businesses in Kent, national membership platforms, and international ecommerce brands. In each case, the challenge was the same: move to a modern, reliable platform without losing visibility or customers in the process.
Types Of Migrations
We Deliver
WordPress to Shopify Migration
For ecommerce brands stuck on WordPress and WooCommerce but needing something faster and easier to manage.
Example: We migrated Army and Navy Store from a heavy WordPress setup to Shopify, carrying across their full ticketing catalogue, membership products and ecommerce store. The result was a streamlined Shopify build their in-house team could manage, with Stripe payments running smoothly.
WordPress to Webflow Migration
For stores looking to simplify subscriptions, payments and apps.
Example: We migrated a football celebrity website from WordPress into Webflow. Easy to manage platform. We carefully migrated the content etc. Rankings were preserved through a complete 301 redirect plan.
WordPress to Wix Migration
For clubs and retailers outgrowing Wix’s templates and needing a proper ecommerce platform.
Example: We migrated a Kent football club website from WordPress Wix bringing across fixtures, memberships and event bookings. We connected their subscription model with automated renewals and integrated their league table with Shopify apps.
WordPress to Squarespace Migration
For content-driven brands that want ecommerce scale.
Example: We migrated a Career website to Squarespace recently. Moving their setup into a platform which is easy to use and you don’t have to worry about the hosting, SSL, etc.
OpenCart to Shopify or WooCommerce
For legacy stores needing a modern platform.
Example: We migrated Roast & Ground Coffee from OpenCart to WooCommerce with Merlin integration, streamlining orders, customer accounts and subscriptions while modernising the front-end design.
Custom CMS to Shopify or Headless
For businesses trapped in outdated custom builds.
Example: We rebuilt a spa and events platform from a bespoke CMS into a Laravel + Next.js headless build, integrating Square POS, multi-language support and automated subscription management.
Hosting Migrations We Handle
Many migrations also involve moving hosting. We manage the full cutover — backups, DNS, SSL, email deliverability — and we build for performance.
We’ve moved clients from GoDaddy shared hosting into Plesk-managed servers, lifted high-traffic ecommerce stores into AWS and Azure, and deployed lightweight builds onto DigitalOcean and Google Cloud.
Hosting migrations we deliver include:
- GoDaddy to Plesk
- Shared hosting to AWS, Azure, DigitalOcean or GCP
- Consolidation of multi-region hosting into a single cloud provider
- Security-first setups with SSL, WAF and daily backups
How We Run A Migration
We don’t treat migration as a switch; we treat it as a project. Our approach is structured, tested and SEO-first.
About us
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Frequently Asked Questions (FAQs)
Yes, all strategy, design, development, SEO and hosting are handled by our own team.
Handled properly, no. We’ve preserved rankings across every migration we’ve delivered by managing redirects, metadata, and crawl parity.
Yes. We’ve migrated subscription models for both product businesses and membership sites without breaking billing cycles.
It depends on your business. Shopify works best for most ecommerce brands, WooCommerce is ideal if you’re content-heavy, and headless is for complex or global setups.
We help our clients succeed by creating brand identities, digital experiences, and print materials that communicate clearly, achieve marketing goals, and look fantastic.
Whether you're just getting started or migrating from another CRM, we provide complete HubSpot CRM setup in Maidstone and beyond. We handle:
- User and team setup
- Sales pipeline configuration
- Contact property customisation
- Data import and cleansing
Our HubSpot onboarding in Canterbury includes technical setup, team training, and documentation — everything you need for long-term success.
Looking for HubSpot API integration in Tunbridge Wells or Kent? We offer custom backend development to connect HubSpot to third-party platforms or in-house systems. This includes:
- Webhooks and automation triggers
- Syncing data across platforms
- Building custom apps or dashboards
Drive conversions with smart workflows, behavioural triggers, and email automation — all tailored to your local audience in London and Kent.
As a trusted HubSpot partner agency in Kent, we also provide white-label services and partner collaboration for marketing firms and software developers seeking expert HubSpot solutions.
Ready to migrate?
If your current site is holding you back, let’s talk. We’ll audit your setup, map your risks, and send you a migration plan that covers design, data, SEO and hosting.