London City Lionesses Website Upgrade
Wix + VELO Experts
Project Brief
London City Lionesses, one of the most exciting clubs in the Barclays Women’s League, needed their website to step up. With a growing fanbase, rising media attention, and the demands of top-flight football, the existing Wix site wasn’t enough. They didn’t need a rebuild they needed a serious upgrade. That’s where we came in.
We worked with their team to enhance the site on every level, from the front-end design to complex back-end workflows. The result is a fully upgraded Wix platform that is fan-friendly, easy to manage, and powerful enough to support the club’s ambitions.
Key Upgrades Delivered
- Full UI refresh with brand-aligned fonts and layout improvements
- End-to-end e-commerce customisation in VELO by Wix:
- Advanced tagging for product filtering
- Multiple shipping options
- Dynamic pricing rules
- Streamlined stock management
- API connection for live League Table updates, keeping fans engaged in real time
- Optimised workflows for easier content and product management by the club’s staff
- Multi-team collaboration at Smart Web Agency, ensuring quality delivery at every stage
How We Worked
We kicked off with a structured onboarding call and set up proper workflows so every requirement was clear. Multiple team members contributed their expertise — from design tweaks to deep VELO scripting ensuring no detail was missed. Each update was tested, refined, and signed off with the client before moving to the next phase.
The Outcome
London City Lionesses now have:
• A professional Wix site that looks and feels like a top-tier football club website
• An e-commerce system built for scale, with flexibility in pricing, shipping, and stock
• Live league table integration to keep supporters up to date
• A future-proof setup that the club’s team can easily manage
This project is one of our proudest achievements. We know every in and out of Wix, and this was a chance to show just how far the platform can go with the right technical expertise.
We wish London City Lionesses the very best for the Barclays Women’s League season. They now have a digital home that does justice to their talent on the pitch.