Global Summit on Health Promotion
Project Brief
Health Promotion and Education hosted its prestigious Global Summit on Health Promotion in May 2025, bringing together leading health professionals, policy-makers, and academics from over 100 countries. The event aimed to foster global dialogue around health equity, policy innovation, and sustainable development in public health.
Smart Web Agency was tasked with delivering a comprehensive digital and creative support ecosystem to promote engagement, streamline information delivery, and amplify the summit’s global visibility.
The Opportunity
With Abu Dhabi stepping into the spotlight as the host city, the summit presented a unique opportunity to:
- Showcase the UAE’s commitment to health equity on a global stage.
- Engage diverse stakeholders through a multilingual and accessible digital platform.
- Maximize abstract submissions and delegate participation.
- Build a consistent and scalable communication ecosystem across channels.
- Reach a broader audience across the UK and expand online sales.
- Provide a modern, user-friendly platform for customers to browse and purchase items easily.
- Showcase a constantly updated range of products, especially in the army clothing, camping gear, and workwear categories.
- Enhance the mobile experience, catering to customers shopping on various devices.
- Optimize SEO to improve search rankings and attract organic traffic.
The Solution
Smart Web Agency delivered a fully integrated event communication and digital support system that aligned with Health Promotion and Education vision, including:
- A user-friendly, mobile-responsive website for real-time updates, registration, and travel logistics.
- Strategic and creative content for social media, including pre-event campaigns, storytelling, and live coverage.
- Visually appealing brochures and flyers tailored to an international audience.
- Targeted eshots for segmented audiences including speakers, sponsors, and academic participants.
- An automated certificate system to provide digital credentials post-event.
- A co-branded digital toolkit enabling partners to actively promote the summit across regions.
Software Stack
- CMS: WordPress (custom theme)
- Email Marketing: Mailchimp
- Analytics & Tracking: GA4, Microsoft Clarity
- Certificate Issuance: Certifier.io Integration
- Design & Creative: Adobe Creative Cloud
- Event Promotion Tools: Buffer, Meta Business Suite, LinkedIn Campaign Manager
The Result
Smart Web Agency's cohesive digital and design execution ensured seamless user journeys, high engagement rates, and wide global participation. The platform served as a central hub for information, interaction, and recognition.
Core Features of the Platform
- Multi-language support for global inclusivity
- Real-time programme updates with session and speaker filters
- Integrated registration system with smart segmentation
- Media gallery for on-demand photos and recordings
- Interactive travel & accommodation info for global visitors
- Mobile-first layout for easy access during the event
Key Metrics
- 26,000+ website users from 100+ countries
- Highest abstract submission rate in Health Promotion and Education history
- 47% open rate on email campaigns (well above industry average)
- 800+ toolkit assets downloaded by partners and institutions
- Significant media visibility for Abu Dhabi’s role in global health leadership
Mobile First Approach
Understanding the global and on-the-go nature of attendees, the entire digital experience was designed mobile-first. From quick programme lookups to session navigation and live social updates, every component was optimized for mobile devices, ensuring accessibility and responsiveness across screen sizes.
Conclusion
The success of Health Promotion and Education stands as a testament to the power of integrated digital support in large-scale international events. By combining strategic storytelling, intuitive design, and scalable platforms, Smart Web Agency played a pivotal role in promoting the summit’s mission and amplifying its global impact. This project not only elevated Health Promotion and Education digital presence but also reinforced Abu Dhabi’s standing as a champion of global health equity.