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Move from WordPress to Shopify without losing SEO or sales

WordPress and WooCommerce are powerful, but for many ecommerce businesses they become heavy, slow, and difficult to maintain. Shopify offers a faster, more reliable alternative with built-in hosting, strong app integrations, and a cleaner workflow for your team.

At Smart Web Agency, we manage WordPress to Shopify migrations end-to-end. Every migration starts with a SEMRush audit to baseline SEO performance, a Google PageSpeed review to benchmark site performance, and a Search Console crawl to capture indexed URLs. We also run a hosting audit to check if your current infrastructure is slowing things down.

Army and Navy Store

We migrated the Army and Navy Store from a complex WordPress build into Shopify. Their ticketing catalogue, memberships and ecommerce products were carried across with Stripe payments integrated. Using SEMRush we mapped all high-ranking pages, set up 301 redirects, and monitored post-launch performance. The result was a Shopify site their in-house team could manage, with no SEO loss and faster load times verified by Google PageSpeed.

Our Migration Process

1 1

Discovery and Strategy

SEMRush, Search Console and Clarity analysis to capture current SEO, heatmaps, and user flows. Migration objectives agreed.

2 2

Data and Content Transfer

Products, customers, orders and blogs moved into Shopify, tested against staging.

3 3

Redirects and SEO

Full redirect plan verified in SEMRush site audit and tested for errors.

4 4

Launch and Hosting Cutover

Shopify hosting and SSL setup, DNS cutover planned during low-traffic hours.

5 5

Support and Growth

Post-launch tracking in SEMRush and Google Search Console, plus Microsoft Clarity session replay for UX optimisation.

About us
03

Frequently Asked Questions (FAQs)

Yes. We migrated Army and Navy’s memberships into Shopify apps, preserving billing cycles.

Redirect maps, SEMRush audits, Search Console monitoring, and log-file checks.

We help our clients succeed by creating brand identities, digital experiences, and print materials that communicate clearly, achieve marketing goals, and look fantastic.

Whether you're just getting started or migrating from another CRM, we provide complete HubSpot CRM setup in Maidstone and beyond. We handle:

  • User and team setup
  • Sales pipeline configuration
  • Contact property customisation
  • Data import and cleansing

Our HubSpot onboarding in Canterbury includes technical setup, team training, and documentation — everything you need for long-term success.

Looking for HubSpot API integration in Tunbridge Wells or Kent? We offer custom backend development to connect HubSpot to third-party platforms or in-house systems. This includes:

  • Webhooks and automation triggers
  • Syncing data across platforms
  • Building custom apps or dashboards

Drive conversions with smart workflows, behavioural triggers, and email automation — all tailored to your local audience in London and Kent.

As a trusted HubSpot partner agency in Kent, we also provide white-label services and partner collaboration for marketing firms and software developers seeking expert HubSpot solutions.

Looking for Quote?
Kent Office: The Panorama, Park St, Ashford TN24 8DF
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