Custom GPT Development & AI Integration Services
Unlock the power of private GPTs and AI-driven platforms tailored to your business needs. At Smart Web Agency, we design, build, and deploy custom GPT models that transform how organisations manage knowledge, engage clients, and streamline operations.
From recruitment platforms to financial advisory tools, to inclusivity-driven dialogue systems, we help companies integrate secure, scalable AI systems directly into their workflows. Our team specialises in AI consultancy, SaaS integrations, and custom software development — ensuring your GPT solution is built for real-world impact.
Why Choose Smart Web Agency for Custom GPT Development?
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Private & Secure GPTs
No shared data, no risk. We build AI systems with robust authentication, GDPR compliance, and secure data handling.
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Custom AI Training
Train GPTs on your proprietary data: documents, transcripts, CRM, or industry-specific material.
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End-to-End Development
From architecture design to frontend dashboards, we deliver polished, production-ready systems.
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Scalable & Flexible
Whether you’re in finance, eCommerce, or education, our solutions grow with your business.
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Proven Track Record
We’ve deployed AI-powered platforms for global clients, including recruitment portals, inclusivity platforms, and e-commerce chatbots.
What We Build
Private GPT Systems
Host GPTs on your own secure platform. Clients and team members can log in, ask questions, and access tailored insights all without exposing data to public models.
AI Coaching Operating Systems
Centralised platforms with multiple GPT modules for marketing, sales, or eCommerce operators.
Features include:
• Single sign-on (Slack, Kajabi, custom auth)
• Tiered membership access.
• Session history & file uploads.
• Notion-style clean dashboards
Finance & Client Relations GPTs
For financial advisory firms, we design AI assistants that integrate with Pipedrive, PDFs, webinars, and call transcripts, allowing clients to query information securely via your WordPress site.
AI Chatbots for E-Commerce & Marketplaces
We build GPT-powered chatbots that integrate directly with WooCommerce or Shopify via APIs, ensuring real-time, accurate product recommendations with zero hallucinations.
Forward-Thinking
We are the early adopters! keeping ourselves on top of the changing trends help us add them to the best practices to build platforms with perpetuity.
Perpetual Growth
Our team of digital enthusiasts, creative developers, content curators, studious UI/UX designers and meticulous strategists are all focused on one thing alone - Growth!
Pure Passion
Here at Smart web, we are driven by passion alone. This is what we love doing every day. Helping brands reposition themselves with digital innovation.
Self-Starting
As much as we love helping brands with their products, we also try and establish our own. This entrepreneurial mindset gives us an edge to be a self-starter in realising project from scratch to production.
Detail Oriented
Devil is in the detail and we apply it as a rule of thumb in the smallest of the tasks. Our team genuinely believes in code quality and trail details.
Work Hard, Play Hard
Because we love what we do, usually our work stations are our play stations but late nights, work-over-weekends and week-long development sprints call for some party time.
Case Studies
Generative AI Recruitment Portal for DBA
Client: Dubai Business Associates (DBA), a prestigious graduate programme.
Challenge: Recruitment relied on emails and spreadsheets — slow, disconnected, and unscalable.
Solution: A custom web-based recruitment portal with:
- Multi-stage applicant pipeline (Applied → Reviewed → Interviewed → Finalist → Accepted)
- Drag-and-drop applicant management
- Applicant detail views with document storage
- Secure admin panel and reporting tools
- AI-ready architecture for future GPT integration
Impact:
- 100,000+ applications processed
- 80% faster shortlisting
- Centralised collaboration, reducing miscommunication
- Future-ready system for AI-powered applicant ranking
Kaleidoscope – AI for Inclusive Workplaces
Client: Kaleidoscope, an AI-driven workplace inclusivity platform.
Challenge: Employees lacked a safe space to share experiences of exclusion, and organisations had no scalable way to audit inclusivity sentiment or improve communication in real time.
Solution: We engineered a secure Laravel & MySQL platform with:
- Anonymous Story Sharing: Employees submit stories about exclusion or bias, safely and anonymously.
- AI-Powered Language Sensitivity Engine: GPT-3.5 Turbo analyses user-submitted text, flagging exclusive phrases, microaggressions, and non-inclusive language while suggesting more respectful alternatives.
- Organisational Dashboards: HR and leadership teams access sentiment analytics and benchmark inclusivity against national/global standards.
Technology Stack: Laravel, MySQL, Redis caching, OpenAI GPT-3.5 Turbo, LAMP stack hosting.
Impact:
- 92% accuracy in detecting non-inclusive phrases
- 50+ organisations onboarded within the first quarter
- Thousands of anonymous stories submitted
- Tangible cultural improvements driven by AI-powered feedback
Conclusion: Kaleidoscope redefined inclusivity education, offering a safe, effective, and intelligent way to tackle unconscious bias and build better workplaces.
Industries We Serve
Financial Services & Wealth Management
Private GPTs for client advisory, reporting, and compliance.
Recruitment & HR
AI-powered applicant tracking, candidate analysis, and talent shortlisting.
E-Commerce & Marketplaces
GPTs for product recommendations, conversion optimisation, and customer engagement.
Coaching & Education
Custom AI dashboards for communities, learning platforms, and online membership systems.
Workplace Culture & Diversity
GPT-powered platforms for inclusivity, dialogue, and HR insights.
Our Technical Expertise
Let’s Build Your Custom GPT
Whether you need a private GPT for financial clients, a coaching OS with multiple AI modules, an AI inclusivity platform, or an AI chatbot for your marketplace, Smart Web Agency has the expertise to deliver.
We don’t just integrate AI, we build scalable, branded platforms that make AI adoption seamless for your business and your clients.
Get in touch with us today to discuss your Custom GPT development project.