Digital Transformation Services
Helping You Unlock Growth, Efficiency & Better Experiences
At Smart Web Agency, we specialise in transforming businesses with future-ready digital solutions. Whether you're a growing SME, a charity organisation, or an established enterprise, our digital transformation services help modernise legacy systems, optimise operations, and enhance user experiences. From website and CRM rebuilds to business-wide integrations and automation, we help you rethink the way technology serves your goals. We don’t just throw jargon around. We assess, plan, implement and maintain digital strategies tailored to your exact needs.
Digital Transformation Services
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CRM Design & Development
Custom-built or adapted CRM systems that work for your organisation's workflow. From donor management for charities to lead pipelines for B2B sales teams.
Legacy System Replacement
Replace slow, outdated systems with modern platforms that work seamlessly on cloud or hybrid setups.
Process Automation
We streamline internal operations by automating routine tasks across teams using platforms like Zapier, Make, or custom scripts.
System & Data Integration
We connect your CRM, CMS, payment gateway, ERP or third-party platforms to work as one ecosystem.
Custom Business Applications
From booking systems to supplier portals, we build scalable applications that address your specific business challenges.
E-commerce Transformation
We help migrate or modernise your online shop—including inventory, checkout, and CRM connections—with Shopify, WooCommerce or custom builds.
Website Rebuilds & CMS Setup
Reimagine your online presence. Fast, accessible websites powered by WordPress, Strapi, Craft CMS or Laravel.
Data Migration & Cleansing
We securely import your legacy data and clean up duplicates and inconsistencies during the transformation process.
Digital Strategy & Consultancy
We help define digital roadmaps and investment priorities through research, planning and workshops.
Cloud Architecture & Hosting Setup
Migrate from on-prem to reliable, scalable cloud solutions for hosting, file handling and security.
AI Integration & Workflow Enhancement
Embed generative AI into support systems, chatbots, marketing workflows, or data analysis processes.
Change Management Support
We guide your team through the change, providing training, communication tools, and adoption plans.
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Digital Transformation Case Study
One of our clients faced challenges with outdated systems across bookings, CRM, and internal reporting. Our digital transformation approach included:
- Designing and developing a bespoke CRM system to manage thousands of bookings across locations.
- Integrating website booking forms with the new CRM.
- Migrating customer and historical data securely.
- Developing custom dashboards for reporting by team, location, and marketing campaigns.
- Rebuilding their CMS for easier promotions and landing page updates.
The result? Faster operations, better visibility of business data, and an improved customer journey.
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What we do
Our Process
- Assess – Understand your current systems, business goals, user needs and digital maturity.
- Plan – Define your transformation roadmap, prioritising impact and budget alignment.
- Implement – Execute with agile sprints across design, development, testing, and integration.
- Maintain – Ongoing support, training, hosting, updates, optimisation, and feedback loops.
Why Use Smart Web Agency for Digital Transformation Services?
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1 1
Proven Track Record
Trusted by charities, education providers, retailers, and event brands.
2 2
Platform Agnostic
From Laravel to WordPress, Strapi to Shopify, we choose what suits you.
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Expert-Led
Our cross-functional team includes UX designers, developers, systems analysts, and project managers.
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Data-Driven
We bake in analytics, reporting and performance from day one.
5 5
UK-Based
We work with clients across the UK, UAE, and Europe.
5 Star
Google Reviews
★★★★★ 5/5
500+
Digital Transformation Services Delivered
500k+
Support Hours
24/7
Support Availability
We’re a results-driven software development company, providing quality Digital Transformation solutions , AI-powered tools, and custom digital platforms that drive growth and maximise ROI.
15
Years of experience
About us
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Frequently Asked Questions (FAQs)
It's about upgrading your business with modern technology to improve how you work and serve your customers.
It can take from a few weeks to several months depending on the scale. We break it into manageable phases.
Yes, we offer fully managed services and work as your extended tech team.
Absolutely. We’ve helped organisations like Delta Force and sports charities modernise their systems.
Yes, we include team training, walkthroughs, and onboarding documentation.
Yes, we use secure protocols and backup strategies during all data transfers.
Often, yes. We assess what can be reused and integrate it where possible.
Yes, we offer monthly retainers and priority-based support plans.
We guide you through discovery workshops to define what tech will help.
No, we work with startups, SMEs, and scaling organisations.
We’ve worked across events, sports, charity, education, retail, and health.
Yes, we build and integrate booking solutions that tie in with your CRM.
Yes, we offer reliable hosting setups and perform security audits.
It’s tailor-built for your workflow. No bloat, no unnecessary complexity.
Definitely. We import and structure your spreadsheets into functional systems.
We offer both: fixed-price packages or time-based retainers.
Yes, we have an in-house team for UX/UI and visual branding.
Yes, we build custom API bridges and connectors.
Of course. We offer standalone digital strategy and systems consultancy.
Just drop us a message and we’ll set up a free discovery call.
We help our clients succeed by creating brand identities, digital experiences, and print materials that communicate clearly, achieve marketing goals, and look fantastic.
Whether you're just getting started or migrating from another CRM, we provide complete HubSpot CRM setup in Maidstone and beyond. We handle:
- User and team setup
- Sales pipeline configuration
- Contact property customisation
- Data import and cleansing
Our HubSpot onboarding in Canterbury includes technical setup, team training, and documentation — everything you need for long-term success.
Looking for HubSpot API integration in Tunbridge Wells or Kent? We offer custom backend development to connect HubSpot to third-party platforms or in-house systems. This includes:
- Webhooks and automation triggers
- Syncing data across platforms
- Building custom apps or dashboards
Drive conversions with smart workflows, behavioural triggers, and email automation — all tailored to your local audience in London and Kent.
As a trusted HubSpot partner agency in Kent, we also provide white-label services and partner collaboration for marketing firms and software developers seeking expert HubSpot solutions.
Looking for Quote?
Kent Office: The Panorama, Park St, Ashford TN24 8DF
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