Squarespace Website for Career Counselling
Project Brief
Plan Your Career is an Ashford-based small business dedicated to helping students, graduates, and professionals navigate cross-cultural, cross-generational, and cross-professional challenges in their careers. Through workshops, resources, and one-to-one guidance, they provide practical strategies for success in an increasingly globalised workplace.
Smart Web Agency was commissioned to design and develop a modern, user-friendly Squarespace website to enhance their online presence, provide easy access to resources, and support community engagement in Ashford and beyond.
The Opportunity
Plan Your Career wanted a digital platform that would serve as both a professional showcase and a learning hub. The goal was to:
- Present valuable career advice and cross-cultural insights in a clear, accessible format.
- Attract local students, graduates, and jobseekers while supporting international audiences.
- Build credibility and trust for workshop bookings, enquiries, and networking.
The challenge was to create a site that combined professional polish with a welcoming tone, aligned with the organization's mission of empowering individuals in the community.
The Opportunity
Plan Your Career wanted a digital platform that would serve as both a professional showcase and a learning hub. The goal was to:
- Present valuable career advice and cross-cultural insights in a clear, accessible format.
- Attract local students, graduates, and jobseekers while supporting international audiences.
- Build credibility and trust for workshop bookings, enquiries, and networking.
The challenge was to create a site that combined professional polish with a welcoming tone, aligned with the organization's mission of empowering individuals in the community.
The Solution
Smart Web Agency designed and built a fully responsive Squarespace site with a focus on clarity, engagement, and ease of maintenance. The site structure was tailored to present information logically, guide users to relevant resources, and encourage direct contact.
Services Delivered
- Website Design & Development – A clean, mobile-friendly design with intuitive navigation for career resources and services.
- Content Structuring – Organised cross-cultural topics, case examples, and service details into clear, user-friendly pages.
- Brand Alignment – Incorporated visual elements that reflected the organisation’s educational and professional values.
- Contact & Enquiry Forms – Streamlined ways for users to reach out for career advice or workshop bookings.
- Search Engine Optimisation – Implemented on-page SEO best practices to help the site reach relevant audiences in Ashford and beyond.
The Solution
Smart Web Agency designed and built a fully responsive Squarespace site with a focus on clarity, engagement, and ease of maintenance. The site structure was tailored to present information logically, guide users to relevant resources, and encourage direct contact.
Services Delivered
- Website Design & Development – A clean, mobile-friendly design with intuitive navigation for career resources and services.
- Content Structuring – Organised cross-cultural topics, case examples, and service details into clear, user-friendly pages.
- Brand Alignment – Incorporated visual elements that reflected the organisation’s educational and professional values.
- Contact & Enquiry Forms – Streamlined ways for users to reach out for career advice or workshop bookings.
- Search Engine Optimisation – Implemented on-page SEO best practices to help the site reach relevant audiences in Ashford and beyond.
Software Stack
- Platform: Squarespace
- Email Marketing: Built-in Squarespace Campaigns
- Analytics: Google Analytics 4, Squarespace Analytics
- Design: Adobe Creative Suite
- Hosting: Squarespace Hosting
Core Features of the Platform
- Mobile-optimised pages for on-the-go access
- Service descriptions and workshop information
- Real-world case study examples
- Embedded contact forms and calls-to-action
- SEO-friendly structure for improved local visibility
Mobile First Approach
Given that many users access information from smartphones, the site was designed with a mobile-first approach. Pages load quickly, text is easy to read, and interactive elements such as forms and navigation menus are optimised for touch screens.
The Result
The new Squarespace site gave Plan Your Career a stronger online presence, improved user engagement, and made it easier for the Ashford community to access resources and connect with the organisation.
- 40% increase in local traffic within the first month
- Doubling of workshop enquiries through the online form
- Positive feedback from users on clarity and ease of navigation
The Result
The new Squarespace site gave Plan Your Career a stronger online presence, improved user engagement, and made it easier for the Ashford community to access resources and connect with the organisation.
Key Metrics:
- 40% increase in local traffic within the first month
- Doubling of workshop enquiries through the online form
- Positive feedback from users on clarity and ease of navigation
Conclusion
This project is a strong example of how Smart Web Agency supports local Ashford businesses in delivering community value through digital tools. By creating a professional, accessible Squarespace website, we helped Plan Your Career extend its reach, strengthen its credibility, and better serve individuals seeking career guidance in an increasingly interconnected world