Cinque Ports Anaesthetic Group
Transforming Healthcare Service Discovery on Squarespace
Project Brief
When CPAG Healthcare, a vital provider of anaesthetic and diagnostic services in Ashford, Kent, approached us at Smart Web Agency, they had a clear goal in mind: to make it easier for patients to search and access healthcare services directly from their Squarespace website.
They needed a powerful custom search widget to help users find services like endoscopy and colonoscopy using medical codes or descriptive keywords, all while displaying transparent pricing and clear service descriptions. We delivered—ahead of schedule and with precision.
The Challenge
Squarespace is a popular platform for small and medium-sized businesses, but it comes with limitations when it comes to advanced custom functionality. CPAG needed a tailored experience that exceeded what default tools could offer:
- A real-time search filter that could parse both medical codes (e.g., CPT or internal references) and descriptive text.
- A clear, user-friendly layout showing each service's title, description, and price.
- An intuitive experience that patients of all ages and digital literacy levels could use confidently.
Our Approach
Leveraging our front-end development expertise and deep knowledge of the Squarespace ecosystem, we delivered a custom-built JavaScript-based widget that plugged seamlessly into the existing Squarespace architecture.
Technology Stack
- JavaScript – For building the live search logic and filtering system.
- Squarespace Customization – Utilizing product blocks and hooks to render dynamic data.
- Custom CSS – For layout enhancements and mobile responsiveness.
Custom Search Filter
We created a dynamic, client-side search module:
- Indexed all available services (e.g., endoscopy, colonoscopy, diagnostic procedures).
- Allowed users to search by medical code or description.
- Returned instant, real-time results—no page reloads necessary.
Structured Service Information
Search results included:
- Service name
- Short description
- Transparent pricing
Each result was formatted for readability and clarity, supporting CPAG’s mission of trust and transparency in healthcare.
Squarespace Integration
- Used Squarespace product hooks to dynamically render data from structured content.
- Added custom JavaScript and minimal backend adjustments to ensure maintainability.
- Built a scalable system that allows CPAG to add more services without developer intervention.
Core Features of the Platform
- Clear Event Schedule and Details: Detailed sections on speakers, topics, and venue, with up-to-date event changes.
- Registration System: Easy online registration form integrated with the event API for seamless attendee management.
- Awards and Recognition Highlights: Spotlighting outstanding contributions in organ donation and transplantation.
- Speaker Profiles: Detailed bios of key speakers and industry leaders to attract and inform attendees.
- SEO Optimization: Content structured and optimized to attract and inform the target audience.
Results
The solution went live well ahead of schedule and was met with glowing feedback from both CPAG and their patients:
- Instant, accurate search functionality greatly improved user engagement.
- More informed decisions by patients thanks to accessible pricing and service details.
- Streamlined experience helped position CPAG as a forward-thinking medical provider.
- Full client satisfaction, leading to ongoing collaboration opportunities.
"The widget was made live well under the deadline given, and the client was fully satisfied.” — Smart Web Agency
What Our Client Says
"The team at Smart Web Agency has been really helpful from the first email I sent them. They've been able to do exactly what I was hoping for with our website, they have explained the process clearly and are a super friendly bunch. The customer service has been fantastic, and the completed work is exactly what I was hoping for. I wouldn't hesitate to use them again, and I highly recommend them."
— Nikkie Cooke, CPAG Healthcare
Conclusion
With a custom-built search widget, CPAG Healthcare now offers its website visitors a faster, clearer, and more transparent way to discover vital services. At Smart Web Agency, we thrive on turning complex requirements into simple, elegant solutions—and this project is a proud testament to that.