Falcon and Associates
Empowering Global Events Through Technology and Design
Project Brief
Falcon and Associates is a strategic advisory firm working to support Dubai’s vision for economic and social development. We’ve been proud partners in delivering digital excellence for their flagship international events such as the Dubai Desert Classic and the Dubai Moonlight Classic. Our role extends beyond web development—helping create seamless, high-impact digital experiences for a global audience.
The Challenge
Falcon and Associates needed a robust, visually compelling, and technically advanced digital solution to manage high-profile international golf tournaments. These events required not only engaging user-facing websites but also powerful backend systems for operations, media, sponsorships, and real-time updates. Speed, security, flexibility, and elegant design were non-negotiable.
Our Approach
We delivered a comprehensive, future-proof solution that combined high-end design, cutting-edge AI features, and enterprise-grade infrastructure. The platform was tailored to serve multiple stakeholders—organisers, sponsors, media, and attendees—with seamless digital workflows and event visibility.
We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.
1. Website Design & Development
- Custom WordPress build with modern UX for both Dubai Desert Classic and Dubai Moonlight Classic.
- Mobile-first responsive design optimised for global visitors.
- Modular CMS structure for flexible content management by internal teams.
2. AI Integration
- Smart content suggestion tools to streamline publishing and updates.
- AI-based accessibility auditing for compliance with international standards
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- Machine learning-powered image optimisation and alt tagging.
3. Event & Sponsor Management Tools
- Custom-built backend modules to manage media, sponsorships, and accreditation.
- Live event updates, scores, and dynamic media galleries
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- Sponsor carousel with visibility metrics tracking.
4. API Integrations
- Integration with ticketing platforms, event CRM, and third-party media feeds
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- Social media feeds and real-time highlight embedding
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- Seamless updates from tournament organisers to frontend via custom APIs.
5. SEO and Performance
- On-page and technical SEO optimisations for key event-related search terms
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- Optimised page speed, server caching, and image delivery via CDN
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- SEO-driven content updates in the lead-up to events
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6. Hosting, Support and Maintenance
- Dedicated server with performance monitoring and scaling during high-traffic periods
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- Security hardening, SSL, and backup protocols.
- Ongoing content updates, bug fixes, and UX enhancements pre- and post-events.
The Results
- Flawless execution across multiple live events with zero downtime
- Increase in organic search traffic by over 45% year-on-year
- Streamlined sponsor management resulting in faster campaign delivery
- Improved user engagement and time-on-site metrics
- Centralized control of event content across multiple platforms
Ongoing Partnership
Our collaboration with Falcon and Associates continues to evolve with each event cycle. We’re currently working on next-gen enhancements using AI and immersive content, while continuing to support all digital infrastructure and live operations. Our partnership is built on reliability, adaptability, and shared excellence.
Services Provided
- Website Design & Development
- AI Integration
- Event Technology
- API Integration
- Search Engine Optimization (SEO)
- Server Management & Hosting
- Ongoing Support & Maintenance