Delta Force Paintball
Long-Term Digital Growth Partner Across UK, Australia, and New Zealand
Project Brief
Delta Force Paintball is one of the world’s largest paintball operators, with venues across the UK, Australia, and New Zealand. For over 10 years, we’ve proudly served as their trusted digital partner—supporting their continued expansion, online performance, and customer engagement through a wide range of tailored services.
The Challenge
Delta Force needed a partner who could handle the complexity of a fast-growing, multi-country business with high online traffic, multiple localised websites, and a marketing strategy that required constant adaptation. The business required not only high-performance websites but also a full suite of technical and marketing support to stay ahead in a highly competitive industry.
Our Approach
We worked closely with Delta Force’s global marketing and operations teams to deliver a reliable, scalable and conversion-focused digital ecosystem. Our collaboration has involved:
We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.
1. Website Design & Development
- Bespoke multi-location websites tailored to regions in the UK, AU, and NZ.
- Custom landing pages for regional campaigns and offers.
- SEO-optimised builds focused on speed, mobile usability, and high conversion.
- CMS structure that allows internal teams to update content efficiently.
- Booking integrations to streamline online reservations.
2. Search Engine Optimisation (SEO)
- On-page SEO across location pages and blog content.
- Keyword optimisation based on paintball trends and event-based searches.
- Local SEO strategies to improve rankings for individual venues.
- Technical SEO audits and ongoing optimisation.
3. Digital Marketing Support
- Meta (Facebook/Instagram) and Google Ads campaign support.
- Design and build of performance-driven landing pages.
- Email marketing automation support for follow-ups and promotions.
- Remarketing campaigns targeting past website visitors.
4. IT & Integration Support
- Ongoing website hosting, updates, and technical maintenance.
- CRM and third-party tool integrations (e.g., booking systems, email platforms).
- Chat support integration to improve response rates and lead generation.
- Monitoring and support of backend systems across international sites.
5. Online Chat Support
- Integrated live chat tools connected to customer support and sales workflows.
- Visitor tracking and proactive engagement based on user behaviour.
- Conversion-focused scripts and escalation processes.
6. Continual Marketing & Tech Consultancy
- Regular strategy sessions and audits to keep campaigns aligned.
- Landing page testing and A/B performance reviews
.
- Support during seasonal peaks, promotions, and event launches
.
Forward-Thinking
We are the early adopters! keeping ourselves on top of the changing trends help us add them to the best practices to build platforms with perpetuity.
Perpetual Growth
Our team of digital enthusiasts, creative developers, content curators, studious UI/UX designers and meticulous strategists are all focused on one thing alone - Growth!
Pure Passion
Here at Smart web, we are driven by passion alone. This is what we love doing every day. Helping brands reposition themselves with digital innovation.
Self-Starting
As much as we love helping brands with their products, we also try and establish our own. This entrepreneurial mindset gives us an edge to be a self-starter in realising project from scratch to production.
Detail Oriented
Devil is in the detail and we apply it as a rule of thumb in the smallest of the tasks. Our team genuinely believes in code quality and trail details.
Work Hard, Play Hard
Because we love what we do, usually our work stations are our play stations but late nights, work-over-weekends and week-long development sprints call for some party time.
Our Approach
We worked closely with Delta Force’s global marketing and operations teams to deliver a reliable, scalable and conversion-focused digital ecosystem. Our collaboration has involved:
1. Website Design & Development
- Bespoke multi-location websites tailored to regions in the UK, AU, and NZ
- Custom landing pages for regional campaigns and offers
- SEO-optimised builds focused on speed, mobile usability, and high conversion
- CMS structure that allows internal teams to update content efficiently
- Booking integrations to streamline online reservations
2. Search Engine Optimisation (SEO)
- On-page SEO across location pages and blog content
- Keyword optimisation based on paintball trends and event-based searches
- Local SEO strategies to improve rankings for individual venues
- Technical SEO audits and ongoing optimisation
3. Digital Marketing Support
- Meta (Facebook/Instagram) and Google Ads campaign support
- Design and build of performance-driven landing pages
- Email marketing automation support for follow-ups and promotions
- Remarketing campaigns targeting past website visitors
4. IT & Integration Support
- Ongoing website hosting, updates, and technical maintenance
- CRM and third-party tool integrations (e.g., booking systems, email platforms)
- Chat support integration to improve response rates and lead generation
- Monitoring and support of backend systems across international sites
5. Online Chat Support
- Integrated live chat tools connected to customer support and sales workflows
- Visitor tracking and proactive engagement based on user behaviour
- Conversion-focused scripts and escalation processes
6. Continual Marketing & Tech Consultancy
- Regular strategy sessions and audits to keep campaigns aligned
- Landing page testing and A/B performance reviews
- Support during seasonal peaks, promotions, and event launches
The Results
- Over 1.2M annual visits supported through robust site architecture
- Increased conversion rates through UX improvements and SEO landing pages
- Consistent top rankings for key location-based paintball terms across three countries
- Stronger customer engagement through integrated chat and marketing systems
- Seamless internal handovers thanks to flexible CMS and ongoing IT support
The Results
- Over 1.2M annual visits supported through robust site architecture
- Increased conversion rates through UX improvements and SEO landing pages
- Consistent top rankings for key location-based paintball terms across three countries
- Stronger customer engagement through integrated chat and marketing systems
- Seamless internal handovers thanks to flexible CMS and ongoing IT support
Services Provided
- Website Design & Development
- SEO & Local SEO
- Digital Marketing & Remarketing
- IT & Hosting Support
- CRM & Booking Integrations
- Live Chat Support
- Ongoing Consultancy & Optimisation
What They Say
“Smart Web has been our go-to tech partner for over a decade. From site development to digital campaigns and integrations—they’ve made sure we stay agile and competitive in every market.”
— Marketing Director, Delta Force Paintball
What They Say
“Great company have been using for software development for many years, I’ve used recently for website design in Kent and have received some great hit rates and highly appreciate their professional and comprehensive approach. There website development skills are second to non and can’t wait to continue working further with them in the future.”
— James Holt, Delta Force Paintball
Ongoing Partnership
We remain Delta Force Paintball’s trusted partner as their business evolves. Whether they’re launching a new venue, running a seasonal promotion, or expanding to new platforms—we’re on hand with dependable support and strategic advice to keep them ahead of the game.