Interior Designer London
Website Development with WordPress and GoHighLevel Integration
Overview
Accanto Interiors is a premium London based interior design studio delivering bespoke residential and commercial spaces across Mayfair and surrounding areas.
They approached Smart Web Agency to create a modern, high performance website that would do more than look beautiful. The goal was to generate qualified enquiries, rank for competitive keywords like interior designer London, and automate their lead management process.
We delivered a full digital ecosystem, not just a website.
A fast WordPress build
Integrated CRM and marketing automation
Search engine optimisation
Conversion tracking
Secure hosting infrastructure
A fast WordPress build | Integrated CRM and marketing automation | Search engine optimisation | Conversion tracking | Secure hosting infrastructure
The result is a website that ranks, converts, and scales with the business.
The Challenge
Before working with us, Accanto Interiors faced common problems many design studios experience:
- Slow site performance impacting SEO
- No structured lead capture or follow up
- Manual enquiry handling
- Limited analytics and tracking
- Low organic visibility for high value London keywords
- No CRM integration
They needed a complete solution that connected design, technology and marketing together.
Our Approach
1. WordPress Website Development for Interior Designers
We designed and developed a bespoke WordPress website tailored specifically for an interior design portfolio.
Focus areas included:
We designed and developed a bespoke WordPress website tailored specifically for an interior design portfolio.
2. High Performance Hosting, SSL and CDN
To ensure reliability and speed, we implemented:
Performance scores reached:
Desktop
Mobile
3. Go High Level Integration with WordPress
We integrated the website with Go High Level to transform it into a lead generation system.
This included:
Now every enquiry is automatically captured, tracked and nurtured.
No manual spreadsheets |
No missed leads |
No delays
The system works 24 hours a day.
4. Vimeo, Analytics and Tracking Integrations
We implemented a full marketing stack:
This allowed us to measure what matters:
Traffic |
User engagement |
Lead actions |
Conversions
SEO growth
5. SEO for Interior Designers in London
Ranking for “interior designer London” is extremely competitive.
We built a structured SEO strategy including:
Results show:
From the report:
Accanto Interiors now ranks number one for multiple interior design related keywords in London.
Results
Performance
- 97 desktop performance
- 100 SEO score
- Fast global load times
- Stable hosting
Traffic
- 1.1K active users in 30 days
- 399 percent increase in key events
- 715 percent increase in new users
- Majority UK based visitors
SEO
- Top rankings for competitive keywords
- Improved crawl health
- Strong technical foundation
- Ongoing growth month on month
Automation
- 100 percent enquiries tracked
- Automated pipelines
- Faster response times
- Higher conversion rate
Security & VAPT
- Continuous vulnerability monitoring
- Plugin and theme security hardening
- Firewall rules and malware prevention
- Regular VAPT-style reviews
- Zero-trust access policies for WordPress and server access
Server & Infrastructure Performance
- Server response time optimisation
- Hosting configuration and tuning
- Database performance optimisation
- Caching and CDN management
- Uptime and failure prevention
WordPress Core & Plugin Governance
- Proactive plugin updates
- Conflict testing before production release
- PHP and WordPress core version management
- Rollback and recovery processes
What This Means for Interior Designers?
For design studios, a website should not just showcase work.
It should:
That is exactly what we built for Accanto Interiors.
Technology Stack
- WordPress
- Go High Level
- Vimeo
- Google Analytics
- SEMrush
- CDN and performance optimisation
- Secure UK hosting
- SSL
Final Thoughts
Accanto Interiors now has a full digital foundation that supports both brand perception and business growth.
Design meets performance meets automation
If you are an interior designer in London looking for a website that actually generates enquiries and ranks on Google, this is the blueprint.