Odoo
Empowering a UAE-Based World Congress with Scalable Email Marketing
Project Brief
Last year, we partnered with a leading organization in the UAE to support the successful execution of a global World Congress event addressing water scarcity. Our primary role focused on enabling seamless email marketing and communications infrastructure, ensuring effective outreach to thousands of international attendees, speakers, and partners.
We achieved this by deploying a customized Odoo email marketing system, tightly integrated with Azure Communication Services and hosted on AWS.
The Challenge
With the event scale growing year over year, the client faced multiple constraints:
- Existing email systems lacked scalability and performance for large-scale outreach
- Deliverability issues due to poor domain reputation and lack of proper DNS configurations
- No centralized platform for managing campaigns, contacts, segmentation, or tracking
- Tight deadlines and high-stakes communications ahead of a major international event
The client needed a reliable, secure, and analytics-driven solution—deployed fast, with minimal disruption.
Our Approach
We designed and implemented an enterprise-grade solution to meet the client’s needs:
- Set up a dedicated EC2 instance with performance tuning
- Linked to an RDS PostgreSQL database for robust data management
- Configured HTTPS with Nginx and enabled firewall protection with AWS WAF
- Configured domain-level email authentication (SPF, DKIM, DMARC)
- Integrated Odoo’s outbound email with Azure SMTP to ensure reliable delivery
- Set rate limits and queueing to comply with sending policies
- Created audience segments (attendees, sponsors, speakers, etc.)
- Designed mobile-friendly, branded email templates for promotions and reminders
- Automated pre-event follow-ups and post-event feedback surveys
- Deployed logging and monitoring tools to track send rates, bouncebacks, and engagement
- Provided 24/7 on-call technical support in the days leading up to the event
Technology Stack
- Odoo Community Edition
- Azure Communication Services (SMTP)
- AWS EC2 (m5.xlarge) for compute
- AWS RDS (PostgreSQL) for data
- AWS WAF for protection
- Nginx for reverse proxy and HTTPS
- Azure DNS + custom SPF/DKIM/DMARC setup
- AWS CloudWatch + custom alerting scripts
Results
- 99.97% email delivery rate during the peak week of pre-event communication
- 44.49% open rate on key campaigns, exceeding industry benchmarks
- Over 15,000 recipients successfully managed across targeted lists
- Zero downtime or system performance issues throughout the campaign period
- Unified campaign management, improving team productivity and coordination