Singapore Optical Expo
Branding, UI/UX, Web Development
Project Brief
Access over 2,000 leading regional and International buyers from Asia and other continents. The regional demographic, geography and economy makes Singapore a highly attractive place to do business with buyers, wholesalers and retailers.
Core Features of the Platform
- Hubspot integrated CRM system
- Customised Booking System
- Location Search (Google Maps)
- Secure Online Payment system
- Player Subscriptions
- Cloud Hosting
- Responsive design
- WordPress CMS BLog
- SSL secured and browser compatible
The Result
Singapore's annual Optical expo wanted to revamp their branding and online presence.
Press
Our design and tech team sat together to craft a seamless and intuitive web experience that defines the brand as a tall event in the optical industry, that they are.
- New branding for the expo
- Responsive web design
- SEO-friendly
Core Features of the Platform
- Hubspot integrated CRM system
- Customised Booking System
- Location Search (Google Maps)
- Secure Online Payment system
- Player Subscriptions
- Cloud Hosting
- Responsive design
- WordPress CMS BLog
- SSL secured and browser compatible
Challenge
National Tennis had its operations scattered across different platforms that was disrupting their overall management efficiency. They were looking for a seamless business automation that would help them improve operations, sales and marketing - letting them achieve their BEST!
The Solution
A subscription-based web app that consolidates all their systems into one - for seamless operations. A bespoke CRM system that helps the team to manage locations, book venues, take online payments, support campaigns with data, create and manage content, register players and manage game schedules.
Software Stack:
- PHP
- MYSQL
- WordPress
- Bootstrap
- AVADA Theme
- Integrations - Chargify, Active Campaign, Hubspot, Google Maps API
The Result
Singapore's annual Optical expo wanted to revamp their branding and online presence.
Press
Our design and tech team sat together to craft a seamless and intuitive web experience that defines the brand as a tall event in the optical industry, that they are.
- New branding for the expo
- Responsive web design
- SEO-friendly
Conclusion
The Westcliff Army & Navy Stores website now serves as an essential digital storefront, blending tradition with modern convenience. Smart Web Agency handled the development, design, and SEO, resulting in a secure, user-friendly, and highly responsive platform. This digital transformation has allowed Westcliff Army & Navy Stores to maintain its family-oriented values while expanding its reach and meeting the needs of today’s online shoppers.