For greater complexity eCommerce platforms such as product configuration with multiple elements to choose from, Woocommerce seems to be the best choice as it gives full freedom to add plugins or custom code. For simpler products with less variations, the no-code platforms such as Shopify, Wix, Squarespace and Webflow are a better choice. For integration with the Accounting or Logistics systems such as Sage or Merlin for pricing and customer control, Opencart seems to be a good choice.
The best eCommerce platform for you depends entirely on your project requirements and how complex your store needs to be.
When we start working with a new business, we always begin with an initial consultation to understand the scale of their products, how they want to sell, and what systems they need connected. Once we have a clear picture, we can recommend the most suitable platform.
For eCommerce stores that involve complex product configuration with multiple elements to choose from, we usually recommend WooCommerce. It’s a highly flexible platform that allows you to use plugins or even add custom code to make the system do exactly what you need. We’ve used it for businesses like Master Spa, Hot Tub and Any Occasion Boutique, where customers can customise products in detail before buying.
If your product range is simpler and you just need a clean online shop with straightforward management, then no-code platforms like Shopify, Wix, Squarespace or Webflow can work really well. They’re user-friendly, fast to set up, and don’t require technical skills to manage day to day. We’ve used this approach for stores like Army and Navy Stores.
And for businesses that need to integrate their online shop with accounting or logistics systems like Sage or Merlin for pricing, stock, and customer control, we often suggest OpenCart. It gives a lot of flexibility for linking with back-office systems. We’ve done this for companies such as Roast and Ground and Deanta.
Choosing the right platform early on can save you time, money, and headaches later, so it’s always worth having that initial conversation before diving in.
