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Trusted Ecommerce Agency for
London & Kent

We design, build and grow ecommerce stores that convert. From fast Shopify launches to deeply customised WooCommerce and bespoke builds, our team delivers scalable online shops with the integrations your business needs to grow.

We work with ambitious local businesses in Ashford, Kent and across the UK, as well as international brands who need a digital partner that moves quickly, builds reliably, and supports them round the clock.

eCommerce Platforms

We Work With

Perfect for content-rich brands or advanced logic. We build WooCommerce stores with robust performance, security and SEO foundations.
Example work: London City Lionesses store and ticketing, Stephen Hedger membership site using WooCommerce Subscriptions, and multilingual WooCommerce for spa services.

We design bespoke Shopify themes or extend proven ones, integrate trusted apps and keep your store fast and conversion-focused.
Example work: A local retailer in Woking with custom filtering, duties setup and subscription journeys; Shopify builds for events-based brands needing quick global rollouts.

See How it Works

Consultation

We begin with a comprehensive consultation to understand your business, and objectives.

Strategy and Planning

Based on our initial discovery, we develop a tailored AI strategy and implementation plan.

Integration

We seamlessly integrate the AI models into your existing systems and workflows.

✦ Custom Solutions

Our Approach⚡

Our portfolio of successful projects and satisfied clients speaks for our capability and commitment to excellence.

+ Unlimited Feedback

+ 1-on-1 Meeting

+ Low Cost

+ Expert Team

+ Branding

Clean and fast ecommerce for design-led brands.
Example work: Plan Your Career and CPAG Squarespace websites; local Ashford businesses with product catalogues, booking blocks and Stripe payments.

Fast to launch, powerful to scale.
We build more than just drag-and-drop stores using Velo by Wix and custom APIs, we extend Wix far beyond its standard toolkit. From advanced booking flows and membership systems to automated workflows and third-party integrations, we make Wix perform like a custom platform.
Example work: Football club site with full eCommerce, league table integration, recurring subscriptions, automated community programme bookings, and real-time data sync via custom APIs.

ShopWired

Strong UK-centric platform for growing SMEs.
Example work: Store migrations and SEO-optimised ShopWired setups with GA4/GSC tracking, shipping and fulfilment workflows.

When you need full control, we build custom commerce with Laravel, Next.js or API-first setups.
Example work: OpenCart store with Merlin integration, multi-tenant POS development, Square mobile POS, event subscription systems and spa invoicing platforms.

Payment Gateways

Data-Driven Growth with Klaviyo

We are an official Klaviyo partner, integrating it into our Shopify and WooCommerce projects to drive repeat purchases and lifetime value. We design intelligent email and SMS flows that segment customers based on behaviour, automate abandoned cart recovery, run loyalty triggers and connect seamlessly with your ecommerce stack. We’ll build out your lists, templates and flows so you can talk to the right customers at the right time and see real revenue from your email marketing.

How We Deliver

Discovery & Strategy

We start with a technical audit and a commercial roadmap, aligning your ecommerce goals with customer journeys, content structure and platform choice.

UX & UI Design

Wireframes to remove friction, then branded high-fidelity designs that make shopping seamless, reduce clicks to checkout and increase AOV.

Build & Integrate

Clean, modular code using the right plugins and apps. Payments (Stripe, PayPal, Viva Wallet), shipping (Royal Mail, DPD), CRM (HubSpot, ActiveCampaign), subscriptions (Recharge, Woo Subscriptions) and analytics (GA4, Google Search Console).

Migrate & Launch

Full data migration (products, orders, customers), redirect mapping, staging rehearsals and SEO checks to protect your rankings and campaigns.

CRO, SEO & Growth

Monthly optimisation using heatmaps, A/B testing, content and SEO roadmaps. We target conversion rate, AOV and retention and iterate to hit revenue goals.

Support & Maintenance

Our ecommerce clients span the UK, UAE and beyond, so we offer 24/7 monitoring and SLA-backed support. We keep your store online, fast and secure while you focus on growth.

International Ecommerce

We set up multi-region or multi-store architectures with currency, pricing, translations, tax and fulfilment configured per region.

We also align content, offers and stock by territory so your brand feels local anywhere in the world.

eCommerce & Retail Web Solutions​ Case Studies

Simply Naturals

Stripe and WordPress Web Development
Ashford, United Kingdom

Roast & Ground

Opencart and eCommerce Store
Chessington, United Kingdom

Alra

Joomla, PHP and Website Support
London, United Kingdom

G4M

WordPress and E-commerce
York, United Kingdom

Army & Navy Stores

Shopify Development and Website Support
Woking, United Kingdom

Deanta Wood

OpenCart and E-Commerce System
United Kingdom

Customer stories

Testimonials

Why Smart Web Agency

We are practical, fast and transparent.

We’ve supported high-stakes ecommerce in sport, health, food, events and retail. We build for speed, conversions and stability and we stay long after launch to keep things running. Based in Ashford, Kent with a London presence, we combine local care with global reach. If you want a partner who designs with empathy, codes with precision and supports you like part of your team that’s us.

About us
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Frequently Asked Questions (FAQs)

Yes design, development, integration and marketing are all handled by our own team.

It all depends on your project requirements. We will have an initial consultation and suggest accordingly. Some tips,

  • For greater complexity such as product configuration with multiple elements to choose from, we recommend Woocommerce as it gives full freedom to add plugins or custom code. 
  • For simpler products with less variations, we suggest no-code platforms such as Shopify, Wix, Squarespace and Webflow. 
  • For integration with the Accounting or Logistics systems such as Sage or Merlin for pricing and customer control, we suggest Opencart.

Yes. We map every URL, migrate meta and schema, set redirects and test everything pre-launch.

Absolutely. We build them on Shopify and WooCommerce with flexible billing and member journeys.

Yes. We frequently co-deliver with marketing and IT teams and can take the lead on technical integration.

Yes, with trade pricing, account approvals, bulk order and ERP syncing.

We help our clients succeed by creating brand identities, digital experiences, and print materials that communicate clearly, achieve marketing goals, and look fantastic.

Whether you're just getting started or migrating from another CRM, we provide complete HubSpot CRM setup in Maidstone and beyond. We handle:

  • User and team setup
  • Sales pipeline configuration
  • Contact property customisation
  • Data import and cleansing

Our HubSpot onboarding in Canterbury includes technical setup, team training, and documentation — everything you need for long-term success.

Looking for HubSpot API integration in Tunbridge Wells or Kent? We offer custom backend development to connect HubSpot to third-party platforms or in-house systems. This includes:

  • Webhooks and automation triggers
  • Syncing data across platforms
  • Building custom apps or dashboards

Drive conversions with smart workflows, behavioural triggers, and email automation — all tailored to your local audience in London and Kent.

As a trusted HubSpot partner agency in Kent, we also provide white-label services and partner collaboration for marketing firms and software developers seeking expert HubSpot solutions.

Let’s Talk

Tell us where you want your ecommerce business to be in 6 months. We’ll audit your current setup and send you a clear plan to get there.

International Ecommerce

We set up multi-region or multi-store architectures with currency, pricing, translations, tax and fulfilment configured per region.

We also align content, offers and stock by territory so your brand feels local anywhere in the world.

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