eCommerce Website Development | eCommerce Development Agency
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eCommerce Website Development

We design, build and grow ecommerce stores that convert. From fast Shopify launches to deeply customised WooCommerce and bespoke builds, our team delivers scalable online shops with the integrations your business needs to grow.

We work with ambitious local businesses in Ashford, Kent and across the UK, as well as international brands who need a digital partner that moves quickly, builds reliably, and supports them round the clock.

eCommerce Website

Development Agency

WooCommerce Agency Projects Perfect for content-rich brands or businesses with advanced functionality requirements. We have delivered 50+ WooCommerce websites with robust performance, security and SEO foundations.
Example work: Ranking #1 eCommerce stores with integrations to Worldpay, PayPal, Square, Stripe and SumUp, alongside bespoke subscriptions, memberships, bookings and multilingual WooCommerce solutions.

Perfect for fast-growing brands and international retailers. We build high-performing Shopify stores with robust performance, conversion and SEO foundations.
Example work: Shopify and Shopify Plus development, custom integrations with Microsoft Business Central, ERP and CRM platforms, plus bespoke apps, automation and third-party integrations to support growth at scale.

✦ Custom Solutions

Our Approach⚡

Our portfolio of successful projects and satisfied clients speaks for our capability and commitment to excellence.

+ Unlimited Feedback

+ 1-on-1 Meeting

+ Low Cost

+ Expert Team

+ Branding

Perfect for businesses looking for elegant, easy-to-manage websites with integrated ecommerce functionality. We build Squarespace websites with strong performance, user experience and SEO foundations.
Example work: Squarespace websites with ecommerce, booking systems, Stripe integrations, product catalogues and bespoke functionality for professional services, hospitality and local businesses. This keeps the length very similar to your existing card while focusing on your services and expertise rather than specific client names.

Fast to launch, powerful to scale.
We build more than just drag-and-drop stores using Velo by Wix and custom APIs, we extend Wix far beyond its standard toolkit. From advanced booking flows and membership systems to automated workflows and third-party integrations, we make Wix perform like a custom platform.
Example work: Football club site with full eCommerce, league table integration, recurring subscriptions, automated community programme bookings, and real-time data sync via custom APIs.

ShopWired

Strong UK-centric platform for growing SMEs.
Example work: Store migrations and SEO-optimised ShopWired setups with GA4/GSC tracking, shipping and fulfilment workflows.

When you need full control, we build custom commerce with Laravel, Next.js or API-first setups.
Example work: OpenCart store with Merlin integration, multi-tenant POS development, Square mobile POS, event subscription systems and spa invoicing platforms.

Payment Gateways

Data-Driven Growth with Klaviyo

We are an official Klaviyo partner, integrating it into our Shopify and WooCommerce projects to drive repeat purchases and lifetime value. We design intelligent email and SMS flows that segment customers based on behaviour, automate abandoned cart recovery, run loyalty triggers and connect seamlessly with your ecommerce stack. We’ll build out your lists, templates and flows so you can talk to the right customers at the right time and see real revenue from your email marketing.

How We Deliver

Discovery & Strategy

We start with a technical audit and a commercial roadmap, aligning your ecommerce goals with customer journeys, content structure and platform choice.

UX & UI Design

Wireframes to remove friction, then branded high-fidelity designs that make shopping seamless, reduce clicks to checkout and increase AOV.

Build & Integrate

Clean, modular code using the right plugins and apps. Payments (Stripe, PayPal, Viva Wallet), shipping (Royal Mail, DPD), CRM (HubSpot, ActiveCampaign), subscriptions (Recharge, Woo Subscriptions) and analytics (GA4, Google Search Console).

Migrate & Launch

Full data migration (products, orders, customers), redirect mapping, staging rehearsals and SEO checks to protect your rankings and campaigns.

CRO, SEO & Growth

Monthly optimisation using heatmaps, A/B testing, content and SEO roadmaps. We target conversion rate, AOV and retention and iterate to hit revenue goals.

Support & Maintenance

Our ecommerce clients span the UK, UAE and beyond, so we offer 24/7 monitoring and SLA-backed support. We keep your store online, fast and secure while you focus on growth.

International Ecommerce

We set up multi-region or multi-store architectures with currency, pricing, translations, tax and fulfilment configured per region.

We also align content, offers and stock by territory so your brand feels local anywhere in the world.

eCommerce & Retail Web Solutions​ Case Studies

Easiest Swing Featured Image

Custom Stripe Dashboard & WordPress Support

From fragmented data to 100% centralised reporting. Discover how our custom Stripe and Laravel platform gives a growing digital coaching brand real-time visibility into sales and subscriptions.

B2B Coffee Supply eCommerce Platform
Roast & Ground

Built an OpenCart ecommerce store with SEO and payment integrations that increased repeat purchases and improved online revenue by 34%.

Master Spas UAE

eCommerce and customer enagement platform for wellness
Master Spa's

Launched a WooCommerce store with performance optimisation and CRM integrations, increasing direct sales and showroom leads.

FY8 Love

Local business directory and user management platform
FY8 Authority

Developed a WooCommerce store with conversion‑focused design, increasing gift purchases and mobile ecommerce revenue.

Ecommerce maintainence and subscroption management
Simply naturals

Integrated Stripe with a WordPress ecommerce build, streamlining payments and increasing online orders by 38% through secure, mobile‑first checkout.

Customer stories

Testimonials

Why Smart Web Agency

We are practical, fast and transparent.

We’ve supported high-stakes ecommerce in sport, health, food, events and retail. We build for speed, conversions and stability and we stay long after launch to keep things running. Based in Ashford, Kent with a London presence, we combine local care with global reach. If you want a partner who designs with empathy, codes with precision and supports you like part of your team that’s us.

About us
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Frequently Asked Questions (FAQs)

Yes design, development, integration and marketing are all handled by our own team.

It all depends on your project requirements. We will have an initial consultation and suggest accordingly. Some tips,

  • For greater complexity such as product configuration with multiple elements to choose from, we recommend Woocommerce as it gives full freedom to add plugins or custom code. 
  • For simpler products with less variations, we suggest no-code platforms such as Shopify, Wix, Squarespace and Webflow. 
  • For integration with the Accounting or Logistics systems such as Sage or Merlin for pricing and customer control, we suggest Opencart.

Yes. We map every URL, migrate meta and schema, set redirects and test everything pre-launch.

Absolutely. We build them on Shopify and WooCommerce with flexible billing and member journeys.

Yes. We frequently co-deliver with marketing and IT teams and can take the lead on technical integration.

Yes, with trade pricing, account approvals, bulk order and ERP syncing.

We help our clients succeed by creating brand identities, digital experiences, and print materials that communicate clearly, achieve marketing goals, and look fantastic.

Whether you're just getting started or migrating from another CRM, we provide complete HubSpot CRM setup in Maidstone and beyond. We handle:

  • User and team setup
  • Sales pipeline configuration
  • Contact property customisation
  • Data import and cleansing

Our HubSpot onboarding in Canterbury includes technical setup, team training, and documentation — everything you need for long-term success.

Looking for HubSpot API integration in Tunbridge Wells or Kent? We offer custom backend development to connect HubSpot to third-party platforms or in-house systems. This includes:

  • Webhooks and automation triggers
  • Syncing data across platforms
  • Building custom apps or dashboards

Drive conversions with smart workflows, behavioural triggers, and email automation — all tailored to your local audience in London and Kent.

As a trusted HubSpot partner agency in Kent, we also provide white-label services and partner collaboration for marketing firms and software developers seeking expert HubSpot solutions.

Let’s Talk

Tell us where you want your ecommerce business to be in 6 months. We’ll audit your current setup and send you a clear plan to get there.

International Ecommerce

We set up multi-region or multi-store architectures with currency, pricing, translations, tax and fulfilment configured per region.

We also align content, offers and stock by territory so your brand feels local anywhere in the world.

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