We design, build and grow ecommerce stores that convert.
From fast Shopify launches to deeply customised WooCommerce and bespoke builds, our team delivers scalable online shops with the integrations your business needs to grow.
We work with ambitious local businesses in Ashford, Kent and across the UK, as well as international brands who need a digital partner that moves quickly, builds reliably, and supports them round the clock.
Perfect for content-rich brands or advanced logic. We build WooCommerce stores with robust performance, security and SEO foundations. Example work: London City Lionesses store and ticketing, Stephen Hedger membership site using WooCommerce Subscriptions, and multilingual WooCommerce for spa services.
We design bespoke Shopify themes or extend proven ones, integrate trusted apps and keep your store fast and conversion-focused. Example work: A local retailer in Woking with custom filtering, duties setup and subscription journeys; Shopify builds for events-based brands needing quick global rollouts.
Clean and fast ecommerce for design-led brands. Example work: Plan Your Career and CPAG Squarespace websites; local Ashford businesses with product catalogues, booking blocks and Stripe payments.
Fast to launch, powerful to scale. We build more than just drag-and-drop stores using Velo by Wix and custom APIs, we extend Wix far beyond its standard toolkit. From advanced booking flows and membership systems to automated workflows and third-party integrations, we make Wix perform like a custom platform. Example work: Football club site with full eCommerce, league table integration, recurring subscriptions, automated community programme bookings, and real-time data sync via custom APIs.
Strong UK-centric platform for growing SMEs. Example work: Store migrations and SEO-optimised ShopWired setups with GA4/GSC tracking, shipping and fulfilment workflows.
When you need full control, we build custom commerce with Laravel, Next.js or API-first setups. Example work: OpenCart store with Merlin integration, multi-tenant POS development, Square mobile POS, event subscription systems and spa invoicing platforms.
We integrate popular payment gateways to make your online transactions secure, smooth, and reliable—whether you're taking one-off payments, subscriptions, or donations.
We are an official Klaviyo partner, integrating it into our Shopify and WooCommerce projects to drive repeat purchases and lifetime value.
We design intelligent email and SMS flows that segment customers based on behaviour, automate abandoned cart recovery, run loyalty triggers and connect seamlessly with your ecommerce stack.
We’ll build out your lists, templates and flows so you can talk to the right customers at the right time and see real revenue from your email marketing.
We start with a technical audit and a commercial roadmap, aligning your ecommerce goals with customer journeys, content structure and platform choice.
UX & UI Design
Wireframes to remove friction, then branded high-fidelity designs that make shopping seamless, reduce clicks to checkout and increase AOV.
Build & Integrate
Clean, modular code using the right plugins and apps. Payments (Stripe, PayPal, Viva Wallet), shipping (Royal Mail, DPD), CRM (HubSpot, ActiveCampaign), subscriptions (Recharge, Woo Subscriptions) and analytics (GA4, Google Search Console).
Migrate & Launch
Full data migration (products, orders, customers), redirect mapping, staging rehearsals and SEO checks to protect your rankings and campaigns.
CRO, SEO & Growth
Monthly optimisation using heatmaps, A/B testing, content and SEO roadmaps. We target conversion rate, AOV and retention and iterate to hit revenue goals.
Support & Maintenance
Our ecommerce clients span the UK, UAE and beyond, so we offer 24/7 monitoring and SLA-backed support. We keep your store online, fast and secure while you focus on growth.
International Ecommerce
We set up multi-region or multi-store architectures with currency, pricing, translations, tax and fulfilment configured per region.
We also align content, offers and stock by territory so your brand feels local anywhere in the world.
Have been working with Smart Web Agency for a year and a half. Helps us with any questions we have and is always available when we need him. Thank you Rehan, always going the extra mile for us and the team! 🙂
Opencart eCommerce Store Cat from Roast & Ground
Smart Web Agency, have and are providing our company with confidence that the support and integrity around our software is working at its best. Thank you !
Custom eCommerce Store Brian from AVHS
I have worked with Smart Web Agency for a number of years now and will be continuing to utilise their services. Highly recommend.
Woocommerce Store Cameron from Next Level Paintball
The team at Smart Web Agency have been really helpful from the first email I sent them, they've been able to do exactly what I was hoping for with our website, they have explained the process really clearly and are a super friendly bunch, the customer service has been fantastic and the completed work exactly what I was hoping for. I wouldn't hesitate to use them again and I highly recommend them.
Squarespace eCommerce Store Nikkie from CPAG
Why Smart Web Agency
We are practical, fast and transparent.
We’ve supported high-stakes ecommerce in sport, health, food, events and retail. We build for speed, conversions and stability and we stay long after launch to keep things running.
Based in Ashford, Kent with a London presence, we combine local care with global reach. If you want a partner who designs with empathy, codes with precision and supports you like part of your team that’s us.
It all depends on your project requirements. We will have an initial consultation and suggest accordingly. Some tips,
For greater complexity such as product configuration with multiple elements to choose from, we recommend Woocommerce as it gives full freedom to add plugins or custom code.
For simpler products with less variations, we suggest no-code platforms such as Shopify, Wix, Squarespace and Webflow.
For integration with the Accounting or Logistics systems such as Sage or Merlin for pricing and customer control, we suggest Opencart.
Yes, with trade pricing, account approvals, bulk order and ERP syncing.
We help our clients succeed by creating brand identities, digital experiences, and print materials that communicate clearly, achieve marketing goals, and look fantastic.
Looking for HubSpot API integration in Tunbridge Wells or Kent? We offer custom backend development to connect HubSpot to third-party platforms or in-house systems. This includes:
As a trusted HubSpot partner agency in Kent, we also provide white-label services and partner collaboration for marketing firms and software developers seeking expert HubSpot solutions.
Let’s Talk
Tell us where you want your ecommerce business to be in 6 months.
We’ll audit your current setup and send you a clear plan to get there.