Email marketing remains one of the highest ROI digital marketing channels, generating £38 for every £1 spent. Yet many businesses struggle with fragmented email marketing tools that lack comprehensive CRM integration.
Go High Level offers an all-in-one platform that combines email marketing with CRM, automation, and advanced segmentation. This guide will show you how to use Go High Level’s powerful email marketing features to nurture leads, retain customers, and drive conversions.
At Smart Web Agency, we’ve helped numerous clients integrate sophisticated marketing automation platforms like Go High Level to achieve measurable business growth. By the end of this article, you’ll understand how to set up, optimise, and scale your email marketing efforts using Go High Level’s comprehensive toolkit.
Key Takeaways:
- Go High Level provides comprehensive email marketing tools with advanced automation capabilities
- Smart Lists enable dynamic segmentation that updates automatically based on user behaviour
- Workflow automation can nurture leads through sophisticated drip campaigns with minimal manual intervention
- Integration with CRM features allows for highly personalised email campaigns
- Proper setup and optimisation can substantially improve open rates and conversion metrics
What is Go High Level and Why Choose It for Email Marketing?
Go High Level is an all-in-one marketing platform designed to replace multiple marketing tools with a single, comprehensive solution. Unlike traditional email marketing platforms, Go High Level integrates CRM functionality, multi-channel communication, and advanced automation workflows into one unified system.
Key differentiators include:
- Built-in CRM integration that maintains complete customer profiles
- Multi-channel communication combining email, SMS, and voice messaging
- Advanced automation workflows with conditional logic and behavioural triggers
- Dynamic content personalisation based on comprehensive customer data
The platform supports unlimited email sends and contacts across all plans, making it cost-effective for growing businesses. Core email marketing features include customisable drag-and-drop email builders, pre-built templates for various marketing objectives, dynamic content based on recipient data, and comprehensive analytics and reporting.
This integrated approach eliminates the need for separate tools like Mailchimp, HubSpot, and Zapier, reducing costs whilst improving data consistency and workflow efficiency.
Setting Up Your Email Marketing Foundation
Initial Platform Configuration
Start by organising your workspace within Go High Level. Set up proper domain authentication to establish sender reputation and improve deliverability rates. Configure SPF, DKIM, and DMARC records through your domain provider to authenticate your emails properly.
For UK businesses, ensure GDPR compliance by implementing proper consent mechanisms and maintaining detailed records of how contacts joined your database.
Importing and Managing Your Contact Database
Import contacts via CSV using Go High Level’s field mapping system. Map essential fields including name, email address, phone number, and any custom data relevant to your business.
Clean your contact list before import by removing duplicates, invalid email addresses, and outdated information. Proper list hygiene can improve deliverability rates by up to 25%.
The platform supports multiple email addresses per contact and offers strong export options for backup and data transfer purposes.
Setting Up Email Templates
Access Go High Level’s extensive template library and customise designs for brand consistency. Create responsive templates optimised for mobile devices, as over 60% of emails are opened on mobile.
Implement dynamic content fields for personalisation and set up A/B testing variations to optimise performance from the start.
Advanced Contact Segmentation with Smart Lists
Smart Lists represent one of Go High Level’s most powerful features. Unlike static email lists, Smart Lists automatically update based on predefined criteria, ensuring your segments remain current and relevant.
Creating Dynamic Segments
Set up Smart Lists using multiple criteria including behavioural data (website visits, email opens, clicks), demographic information, purchase history, engagement levels, and custom tags.
For example, create a Smart List for “Highly Engaged Prospects” that includes contacts who have opened at least three emails in the past 30 days and clicked on product links but haven’t made a purchase.
Segmentation Best Practices
Small to medium businesses should maintain 5-10 primary segments to avoid over-complication. Regular segment performance reviews help identify opportunities for refinement.
Segmented campaigns can increase revenue by up to 760%, making this one of the most impactful features to master.
Creating Powerful Email Automation Workflows
Understanding Workflow Components
Go High Level workflows consist of three core elements: triggers (what starts the sequence), delays (timing between actions), and actions (what happens at each step).
Available triggers include form submissions, tag additions, specific user behaviours, date-based events, and purchase milestones.
Building Your First Drip Campaign
Create a welcome email sequence by setting up a form submission trigger. Configure delays between emails using Go High Level’s flexible timing options (immediate, hours, days, weeks, or specific dates).
A typical 5-email onboarding sequence might include:
- Immediate welcome email
- Day 2: Introduction to your services
- Day 5: Customer testimonials and social proof
- Day 10: Educational content or resources
- Day 14: Special offer or consultation invitation
Advanced Automation Strategies
Develop sophisticated workflows for lead nurturing, customer retention, abandoned cart recovery, and event-based responses. Multi-channel workflows combine email with SMS and voice communications for comprehensive engagement.
Automated emails generate 320% more revenue than non-automated emails, making workflow mastery essential for success.
Use conditional logic to create personalised paths based on recipient behaviour, demographics, or engagement history.
Crafting High-Converting Email Content
Email Design Best Practices
Adopt mobile-first design principles with clear visual hierarchy and scannable layouts. Maintain brand consistency across all communications and optimise images with proper alt text for accessibility.
Writing Compelling Copy
Create subject lines that improve open rates through personalisation, urgency, or curiosity. Personalised subject lines increase open rates by 26%.
Go beyond first-name personalisation by incorporating location data, purchase history, or behavioural insights into your messaging.
Design clear, compelling call-to-action buttons that stand out visually and use action-oriented language.
Dynamic Content Implementation
Use Go High Level’s dynamic content features to customise messages based on contact data, location, behaviour, or purchase history. Implement product recommendations that adapt to individual preferences and browsing patterns.
Content Types That Convert
Focus on welcome emails, educational newsletters, promotional campaigns, re-engagement sequences, and social proof content. Each serves a specific purpose in the customer journey and requires tailored messaging approaches.
Measuring and Optimising Email Performance
Key Metrics to Track
Monitor primary metrics including open rates (15-25% industry average), click-through rates (2-5% industry average), conversion rates, revenue attribution, and list growth.
Advanced metrics like email sharing rates, time spent reading, and device analytics provide deeper insights into audience behaviour.
Go High Level’s Analytics Features
Use the built-in reporting dashboard for real-time campaign monitoring. Set up custom conversion tracking to measure revenue attribution accurately.
The platform’s contact engagement scoring helps identify your most valuable subscribers for targeted campaigns.
Optimisation Strategies
Implement A/B testing for subject lines, content, and send times. Regular A/B testing can improve email performance by 37%.
Optimise send times based on audience behaviour patterns and conduct regular list cleaning to maintain deliverability.
Monitor deliverability metrics and address any reputation issues promptly.
How Smart Web Agency Can Enhance Your Go High Level Email Marketing
At Smart Web Agency, I’ve spent over 15 years helping businesses transform their digital marketing efforts, and we’ve become specialists in implementing and optimising Go High Level for maximum ROI. Our award-winning team has successfully integrated Go High Level with various CRM systems including HubSpot, Active Campaign, and Microsoft Dynamics for clients across multiple industries.
Our Go High Level Email Marketing Services Include:
- Custom Workflow Development: We create sophisticated automation sequences tailored to your specific customer journey and business objectives
- Advanced Integration Setup: Our Laravel development expertise allows us to build custom integrations between Go High Level and your existing business systems
- AI-Powered Personalisation: Using our custom GPT development capabilities, we enhance your email campaigns with intelligent content generation and predictive analytics
- Performance Optimisation: We’ve helped clients achieve up to 300% increases in online business through strategic email marketing implementation
Why Partner with Us:
- Proven Results: We manage over 100 live projects and have delivered technical solutions for 500+ events
- Ethical Approach: As two-time EBP Kent Award winners, we focus on sustainable, long-term growth strategies
- Flexible Support: Our £40/hour, pay-as-you-use maintenance model means you only invest when you need our expertise
- Comprehensive Expertise: Beyond email marketing, we offer complete digital transformation services including SEO, web development, and AI automation
Whether you’re just starting with Go High Level or looking to optimise existing campaigns, we provide the technical expertise and strategic thinking needed to maximise your email marketing ROI.
Advanced Strategies and Pro Tips
Multi-Channel Integration
Combine email campaigns with SMS and voice messaging for comprehensive customer engagement. Integrate social media tracking and website behaviour data to create omnichannel customer journey maps.
Advanced Personalisation Techniques
Implement behavioural scoring systems that adapt messaging based on engagement levels. Use custom fields for hyper-personalisation that goes beyond basic demographic data.
Create dynamic product recommendations that evolve based on browsing history and purchase patterns.
Deliverability Optimisation
Maintain sender reputation through proper email authentication setup. Configure SPF, DKIM, and DMARC records correctly to improve deliverability by up to 10%.
Implement consistent list hygiene practices and avoid spam triggers in subject lines and content.
Scaling Your Email Marketing
Go High Level supports multiple brands within single accounts, making it ideal for agencies managing several clients. Implement enterprise-level automation strategies and establish team collaboration workflows.
Integrate with other business systems including e-commerce platforms, payment processors, and customer support systems for comprehensive automation.
Common Pitfalls to Avoid
Technical Mistakes
Avoid inadequate email authentication setup, poor mobile optimisation, and broken tracking links. Always test campaigns thoroughly before launch across multiple devices and email clients.
Content and Strategy Errors
Don’t over-automate communications to the point of losing personal touch. Maintain consistent sending schedules and respond promptly to engagement signals.
69% of email recipients report spam based on subject lines alone, making careful subject line crafting essential.
Compliance and Legal Issues
Ensure GDPR compliance through proper consent management and data security measures. Provide clear unsubscribe options and maintain detailed consent records.
Performance Monitoring Oversights
Focus on revenue-driving metrics rather than vanity metrics. Track deliverability issues proactively and conduct regular A/B testing to optimise performance.
Conclusion and Next Steps
Go High Level’s comprehensive platform eliminates the need for multiple marketing tools whilst providing sophisticated automation and personalisation capabilities. Smart Lists and workflow automation enable scalable, personalised campaigns that drive measurable results.
Immediate Action Items:
- Set up your foundation by importing contacts and configuring templates
- Create your first Smart List based on engagement levels
- Build a simple welcome email automation sequence
- Monitor key metrics and refine your approach based on performance data
Long-term Success Strategy:
Gradually expand automation complexity as you gain experience with the platform. Maintain regular database hygiene and stay updated with new Go High Level features.
Email marketing success comes from combining Go High Level’s powerful features with strategic thinking and consistent optimisation. Start with basic implementations, measure progress carefully, and implement more sophisticated strategies as your expertise grows.
FAQs:
How much does Go High Level cost for email marketing?
Go High Level starts at £97 per month for unlimited email sends and contacts. This includes CRM, automation, and multi-channel communication features, making it cost-effective compared to using separate tools.
Can I integrate Go High Level with my existing CRM?
Yes, Go High Level offers API integrations and native connections with popular CRM systems. Custom integrations can be developed for specific business requirements.
What’s the difference between Smart Lists and regular email lists?
Smart Lists automatically update based on predefined criteria like behaviour or demographics, whilst regular lists remain static. This ensures your segments stay current and relevant without manual updates.
How do I improve email deliverability in Go High Level?
Set up proper domain authentication (SPF, DKIM, DMARC), maintain list hygiene, avoid spam triggers, and monitor sender reputation. Go High Level provides built-in deliverability monitoring tools.
Can I use Go High Level for e-commerce email marketing?
Yes, Go High Level supports e-commerce integrations including abandoned cart recovery, purchase-based automation, and product recommendation emails. It connects with major e-commerce platforms through APIs and webhooks.
