Interior Designer London
Website Development with WordPress and GoHighLevel Integration
Overview
Accanto Interiors is a premium London based interior design studio delivering bespoke residential and commercial spaces across Mayfair and surrounding areas.
They approached Smart Web Agency to create a modern, high performance website that would do more than look beautiful. The goal was to generate qualified enquiries, rank for competitive keywords like interior designer London, and automate their lead management process.
We delivered a full digital ecosystem, not just a website.
A fast WordPress build
Integrated CRM and marketing automation
Search engine optimisation
Conversion tracking
Secure hosting infrastructure
The result is a website that ranks, converts, and scales with the business.
The Challenge
Before working with us, Accanto Interiors faced common problems many design studios experience:
They needed a complete solution that connected design, technology and marketing together.
Our Approach
1. WordPress Website Development for Interior Designers
We designed and developed a bespoke WordPress website tailored specifically for an interior design portfolio.
Focus areas included:
Clean, elegant design that reflects a luxury brand.
Image heavy layout optimised for performance.
Structured service pages for SEO.
Clear calls to action and enquiry forms.
Fast loading across desktop and mobile.
Scalable CMS for easy content updates.
We designed and developed a bespoke WordPress website tailored specifically for an interior design portfolio.
2. High Performance Hosting, SSL and CDN
To ensure reliability and speed, we implemented:
Premium UK based hosting.
SSL security
Daily backups
Global CDN
Server level caching
Image optimisation
Performance scores reached:
Desktop
Performance: 97
Accessibility: 92
Best Practices: 92
SEO: 100
Mobile
SEO: 100
3. Go High Level Integration with WordPress
We integrated the website with Go High Level to transform it into a lead generation system.
This included:
Form to CRM syncing
Automated pipelines
Custom stages for enquiries and projects
Email and SMS follow ups
Workflow automation
Lead tagging and segmentation
Conversion tracking
Now every enquiry is automatically captured, tracked and nurtured.
No manual spreadsheets | No missed leads | No delays
The system works 24 hours a day.
4. Vimeo, Analytics and Tracking Integrations
We implemented a full marketing stack:
Vimeo integration for portfolio videos
Google Analytics 4
Conversion events tracking
Search Console
Heatmaps and behaviour insights
This allowed us to measure what matters:
Traffic | User engagement | Lead actions | Conversions SEO growth
5. SEO for Interior Designers in London
Ranking for “interior designer London” is extremely competitive.
We built a structured SEO strategy including:
Keyword research for London and Mayfair.
Technical SEO fixes.
Optimised meta titles and descriptions.
Structured service pages
Content creation
Backlink monitoring
Ongoing SEMrush audits
Results show:
90 percent technical health score
0 critical errors
Strong crawlability
Increased organic visibility
From the report:
Approximately 1.1K active users in the last 30 days
Traffic primarily from organic and direct channels
Strong UK audience growth As detailed in the SEMrush and GA4 sections.
Accanto Interiors now ranks number one for multiple interior design related keywords in London.
Results
Performance
Traffic
SEO
Automation
What This Means for Interior Designers?
For design studios, a website should not just showcase work.
It should:
Attract visitors
Rank on Google
Capture leads
Automate follow ups
Track conversions
Scale with growth
That is exactly what we built for Accanto Interiors.
Technology Stack
Final Thoughts
Accanto Interiors now has a full digital foundation that supports both brand perception and business growth.
Not just a portfolio site
Not just marketing
A connected system
Design meets performance meets automation
If you are an interior designer in London looking for a website that actually generates enquiries and ranks on Google, this is the blueprint.