Software Development Agency
Bespoke software development agency creating custom AI, web, mobile, CMS, e-commerce, and enterprise integration solutions
Our Software Development Services
Artificial Intelligence Solutions
Custom Web Application Development
Mobile Application Development
Artificial Intelligence Solutions
Data Analytics and Business Intelligence
Systems Integration
UX and UI Design
Backend Development
CMS Development
E-Commerce Development
System Security
Application Support
Application Migrations
DevOps Services
Artificial Intelligence Solutions
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Artificial Intelligence Consultancy
From Data to Decisions — Make AI Work for You
We help you harness AI to solve real business challenges—faster, smarter, and with measurable results. Whether you want to predict customer behaviour, automate repetitive processes, or uncover insights hidden in your data, we design AI solutions that deliver immediate and lasting value.
Our team works with you to pinpoint the highest-impact opportunities for AI in your organisation. From intelligent automation that frees up your team’s time, to predictive analytics that guide better decisions, to personalised experiences that keep customers coming back—we build systems that work seamlessly in your world.
This isn’t AI for the sake of technology. It’s AI built to improve efficiency, reduce costs, and give you a competitive edge.
We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.
AI Consultancy and Readiness Assessments
Evaluating infrastructure, processes, and data readiness to identify where AI can deliver measurable results, producing a clear implementation roadmap.
Generative AI Platforms
Custom platforms for recruitment, education, and customer engagement. We have developed systems that automate CV screening, personalised learning paths, and real-time content creation.
AI Chatbot Development
Conversational AI bots for websites, CRMs, and mobile apps integrated with HubSpot, Salesforce, and other platforms to streamline support and lead generation.
Natural Language Processing (NLP)
Solutions for sentiment analysis, multilingual translation, and automated document parsing for legal, public sector, and enterprise use.
Computer Vision Solutions
AI image recognition for product identification, defect detection, and quality assurance.
Predictive Analytics
Forecasting tools for demand planning, inventory management, and operational optimisation.
Robotic Process Automation (RPA)
Workflow automation for finance, HR, and operational processes, reducing manual workload.
Forward-Thinking
We are the early adopters! keeping ourselves on top of the changing trends help us add them to the best practices to build platforms with perpetuity.
Perpetual Growth
Our team of digital enthusiasts, creative developers, content curators, studious UI/UX designers and meticulous strategists are all focused on one thing alone - Growth!
Pure Passion
Here at Smart web, we are driven by passion alone. This is what we love doing every day. Helping brands reposition themselves with digital innovation.
Self-Starting
As much as we love helping brands with their products, we also try and establish our own. This entrepreneurial mindset gives us an edge to be a self-starter in realising project from scratch to production.
Detail Oriented
Devil is in the detail and we apply it as a rule of thumb in the smallest of the tasks. Our team genuinely believes in code quality and trail details.
Work Hard, Play Hard
Because we love what we do, usually our work stations are our play stations but late nights, work-over-weekends and week-long development sprints call for some party time.
Custom Web Application Development
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Custom Web Application Development
We design and develop high-performance web applications that are fast, secure, and fully aligned with your business objectives. Every application we build is optimised for SEO, responsive across all devices, and engineered for scalability, ensuring long-term value for your investment.Our team works with you to pinpoint the highest-impact opportunities for AI in your organisation. From intelligent automation that frees up your team’s time, to predictive analytics that guide better decisions, to personalised experiences that keep customers coming back—we build systems that work seamlessly in your world.
This isn’t AI for the sake of technology. It’s AI built to improve efficiency, reduce costs, and give you a competitive edge.
We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.
Booking System Development
We create automated online booking systems for events, leisure, sports, and hospitality, fully integrated with CRM platforms like HubSpot and payment gateways such as Stripe, PayPal, and Klarna. For example, our booking platform for National Tennis in the UK allows users to book online, process payments instantly, and receive automated booking confirmations all while syncing customer data directly into their CRM.
Membership Portals
Our membership portal development includes secure login areas, personalised dashboards, and account management features for customers, partners, and internal teams. A recent example is the golf event membership portal we created, which manages thousands of members, provides access to exclusive content, and integrates seamlessly with event management software.
Data-Driven Applications
We develop web apps that track KPIs, sales performance, and operational metrics in real time. For a UK-based coffee supplier, we built a corporate ordering platform that provides live inventory updates, sales tracking, and automated reporting for B2B clients.
Progressive Web Apps (PWA)
Our PWAs combine the speed of web applications with the functionality of native apps, allowing users to access features offline without app store downloads. We developed a PWA for a UK event management company that enables attendees to view schedules, maps, and live updates without installing an app.
API-Connected Applications
We integrate web applications with ERPs, CRMs, and third-party APIs to automate processes and improve data accuracy. For Master Spas UK, we connected their booking platform to Klarna, PayPal, and Sage accounting software, streamlining the entire sales and finance process.
Forward-Thinking
We are the early adopters! keeping ourselves on top of the changing trends help us add them to the best practices to build platforms with perpetuity.
Perpetual Growth
Our team of digital enthusiasts, creative developers, content curators, studious UI/UX designers and meticulous strategists are all focused on one thing alone - Growth!
Pure Passion
Here at Smart web, we are driven by passion alone. This is what we love doing every day. Helping brands reposition themselves with digital innovation.
Self-Starting
As much as we love helping brands with their products, we also try and establish our own. This entrepreneurial mindset gives us an edge to be a self-starter in realising project from scratch to production.
Detail Oriented
Devil is in the detail and we apply it as a rule of thumb in the smallest of the tasks. Our team genuinely believes in code quality and trail details.
Work Hard, Play Hard
Because we love what we do, usually our work stations are our play stations but late nights, work-over-weekends and week-long development sprints call for some party time.
Mobile Application Development
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Mobile Application Development
We design and build mobile applications for iOS, Android, and cross-platform deployment, ensuring a seamless user experience, strong performance, and integration with your business systems.
We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.
Native Mobile Apps
We develop native apps using Swift for iOS and Kotlin for Android to ensure maximum speed, stability, and device-specific functionality. Native builds are ideal for applications that require advanced hardware integration or intensive performance. For example, we created a subscription-based spa booking app for Spacare Solutions that allows customers to schedule treatments, manage their membership plans, and receive personalised offers directly on their devices.
Cross-Platform Mobile Apps
Using frameworks like React Native and Flutter, we deliver mobile apps that work seamlessly across iOS and Android from a single codebase. This reduces development time while maintaining high-quality performance. Our cross-platform solutions are ideal for businesses launching on multiple platforms simultaneously, such as the multi-event management app we built for an events company in the UK, enabling ticket booking, live updates, and attendee interaction in one app.
Progressive Web Apps for Mobile
We develop mobile-optimised Progressive Web Apps (PWAs) that offer offline functionality, fast loading speeds, and push notifications without requiring users to install them from an app store. These apps are perfect for businesses looking to provide an app-like experience to a wide audience quickly and cost-effectively.
GPS and Location-Based Apps
We create location-aware mobile applications for delivery services, transportation tracking, and field service management. Our event management mobile app for a UAE-based client includes GPS-enabled venue navigation, real-time transport schedules, and location-based alerts for attendees.
ERP and CRM Development
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ERP and CRM Integration Experts
We design and integrate ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) systems that streamline operations, automate tasks, and improve customer engagement. Our solutions work for SMEs, enterprises, and public sector organisations, with both cloud-based and on-premise options.
We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.
HubSpot CRM Development
Automated sales pipelines, lead tracking, and marketing integrations that centralise customer data. We built a HubSpot-linked booking system for a UK events company, enabling real-time customer tracking.
Salesforce CRM Development
Enterprise CRM solutions with advanced reporting, analytics, and ERP integration, tailored to complex sales processes.
Zoho CRM Development
Custom modules and workflows for SMEs and mid-market businesses, including automated follow-ups for hospitality clients.
GoHighLevel CRM Development
All-in-one CRM and marketing automation for service providers, including appointment booking and funnel tracking.
Odoo ERP Development
Modular ERP covering finance, HR, sales, and inventory, customised to align with industry-specific operations.
Microsoft Dynamics 365 Development
Enterprise CRM and ERP integration for unified customer management, operations, and financial reporting.
Data Analytics and Business Intelligence
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Data Analytics and Business Intelligence Experts
We deliver data analytics and business intelligence solutions that turn raw data into actionable insights, helping organisations make informed, strategic decisions. Our services include custom BI dashboards, real-time data tracking, predictive modelling, and automated reporting all designed to improve efficiency and profitability.
We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.
Business Intelligence Dashboards
We create interactive BI dashboards with real-time analytics and custom KPIs, allowing managers to monitor performance across sales, operations, and marketing. For a logistics company in Abu Dhabi, we developed a dashboard that visualises shipment status, warehouse capacity, and delivery performance in one view.
Real-Time Data Tracking
Our real-time tracking solutions give businesses live visibility into sales, operations, and logistics, enabling immediate responses to changes in demand or supply.
Predictive Modelling
We use predictive analytics to forecast sales trends, optimise staffing, and plan resource allocation. For a retail chain, our predictive models improved stock planning accuracy by anticipating seasonal demand shifts.
Automated Reporting
Our automated reporting systems generate accurate, scheduled reports for stakeholders, reducing manual effort and ensuring decision-makers always have the latest information.
Systems Integration
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Systems Integration
We provide end-to-end systems integration services that connect your platforms, applications, and tools for seamless data flow, improved efficiency, and reduced manual work. Our integrations ensure your business systems communicate in real time, eliminating data silos and streamlining operations.
We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.
Payment Gateway Integration
We integrate secure payment gateways such as Stripe, PayPal, Klarna, Worldpay, Apple Pay, and Google Pay into eCommerce sites, booking platforms, and subscription-based systems. For Spas UK, we implemented Klarna and PayPal alongside Sage accounting, enabling instant online payments with automated financial reconciliation.
Accounting Software Integration
Our accounting integrations with Xero, Sage, and QuickBooks automate invoicing, payment tracking, and financial reporting. This ensures accurate, real-time financial data across your sales and operations systems.
Marketing Automation Integration
We connect tools like Zapier and Make to automate workflows between your CRM, email marketing platform, and eCommerce system. For example, we created an automation for an events business that triggers email campaigns as soon as a booking is confirmed online.
CRM Integration
We build custom API connections for CRMs such as HubSpot, Salesforce, and Zoho, ensuring all customer data is centralised and accessible. This improves lead tracking, sales follow-up, and marketing efficiency.
UX and UI Design
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UX and UI Design Services
We create user experiences and interfaces that enhance engagement, improve usability, and drive conversions. Our UX and UI design services focus on aligning digital platforms with user needs while maintaining brand consistency and accessibility standards. We work across websites, mobile apps, and software interfaces, ensuring every design choice is backed by research and tested for real-world performance.
We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.
UX Research and Prototyping
Our UX design process starts with in-depth research, including user interviews, journey mapping, and competitor analysis. We create wireframes and interactive prototypes to validate design decisions before development begins, reducing revisions and ensuring a smooth user flow.
UI Design for Web and Mobile
We design modern, responsive interfaces optimised for user needs and industry best practices. Whether it’s a corporate website, mobile application, or eCommerce store, our designs focus on clarity, ease of navigation, and visual appeal to boost engagement and conversions.
Accessibility Compliance
We develop WCAG-compliant designs to ensure inclusivity, enabling people of all abilities to access your digital platforms. From colour contrast optimisation to screen reader compatibility, accessibility is built into our design process.
Backend Development
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Website Backend Development Services
We build robust, secure, and scalable backend systems using modern frameworks and programming languages to power high-performance websites, mobile apps, and enterprise platforms. Our backend development services ensure fast load times, seamless integrations, and the flexibility to adapt as your business grows.
We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.
Laravel Development
We develop enterprise-grade web applications using Laravel, a powerful PHP framework known for scalability, security, and clean architecture. Our Laravel projects include custom APIs, eCommerce platforms, and data-driven portals designed for long-term performance.
CodeIgniter Development
For lightweight, high-speed applications, we use CodeIgniter to deliver streamlined backend systems. Ideal for SMEs, CodeIgniter enables rapid development without compromising security or stability.
Node.js Development
We build event-driven, non-blocking backends with Node.js for applications requiring real-time functionality such as chat apps, live dashboards, and streaming services.
Python/Django Development
Our Python/Django solutions are ideal for AI platforms, analytics portals, and data-heavy applications. Django’s built-in security features make it a strong choice for finance, healthcare, and government projects.
C++ and C Development
We develop high-performance compiled applications in C++ and C for advanced processing requirements, including software that controls hardware, handles simulations, or processes large data sets at speed.
PHP Development
From CMS customisation to fully bespoke systems, we use PHP to create flexible, reliable backend solutions tailored to your specific needs.
CMS Development
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CMS Development Experts
We build CMS (Content Management System) websites that are secure, scalable, and easy to manage, tailored to your industry and business needs. From WordPress and Webflow to enterprise-grade platforms like Drupal, our sites are SEO-optimised, mobile-friendly, and built for performance.
We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.
WordPress Development
Custom WordPress websites with tailored themes, plugins, and integrations for CRMs, eCommerce, and marketing tools.
Webflow Development
Design-led Webflow sites with animations, interactive features, and SEO-ready structures for maximum visual impact.
Joomla Development
Multi-user Joomla platforms for education, training, and events, with custom modules and multilingual support.
Drupal Development
Enterprise-grade Drupal solutions with strong security, scalability, and complex content management.
Squarespace Development
Visually appealing Squarespace websites for small businesses and creatives, built for speed and search optimisation.
GoHighLevel CMS Development
GoHighLevel-powered CMS sites integrating CRM and marketing automation for agencies and service providers.
E-Commerce Development
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E-Commerce Development
We design and develop eCommerce websites that drive sales, offer seamless shopping experiences, and scale with your business. Our solutions cover leading platforms like Shopify, WooCommerce, OpenCart, and Magento, with secure payment integrations and mobile-optimised designs.
We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.
Shopify Development
Custom Shopify stores with tailored themes, apps, and integrations for retail brands of all sizes.
WooCommerce Development
Flexible WooCommerce solutions on WordPress, ideal for small to mid-sized businesses wanting complete store control.
OpenCart Development
Robust OpenCart platforms for large product catalogues, B2B sales, and multi-store setups.
Magento Development
Enterprise-grade Magento websites with advanced customisation, scalability, and performance optimisation.
System Security
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System Security
We provide comprehensive system security services to safeguard your digital assets, protect customer data, and ensure regulatory compliance. Our layered security approach covers encryption, access control, and payment protection for websites, applications, and enterprise systems.
We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.
SSL Implementation
Installation and configuration of SSL certificates to enable secure, encrypted communications between your website and its users.
Data Encryption Services
End-to-end encryption for both stored and transmitted data, preventing unauthorised access and ensuring confidentiality.
GDPR Compliance Solutions
Security frameworks and processes that meet EU GDPR standards, ensuring user data privacy and regulatory compliance.
Access Control Systems
Role-based permissions, multi-factor authentication, and secure login protocols for web apps, CMS platforms, and internal systems.
Payment Security
PCI DSS-compliant payment gateway integrations for eCommerce, subscription services, and financial applications.
Application Support
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Application Support
We provide ongoing application support services to ensure your software remains secure, reliable, and high-performing. From regular updates to proactive monitoring, we help businesses maintain smooth operations and extend the lifecycle of their digital platforms.
We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.
Software Maintenance Services
Scheduled updates, security patches, and version control to keep your applications up-to-date and fully functional.
Bug Fixing and Issue Resolution
Rapid identification and resolution of technical issues to minimise downtime and protect user experience.
Performance Monitoring
Proactive monitoring and optimisation to maintain speed, stability, and scalability under varying workloads.
Feature Enhancements
Implementation of new features and functionalities to align your software with evolving business goals and market demands.
Application Migrations
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Application Migrations
We deliver secure and efficient application migration services that minimise downtime and preserve data integrity. Whether you’re upgrading your CMS, moving to a new hosting environment, or modernising legacy systems, we ensure a smooth transition with minimal disruption to your business.
We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.
CMS Migration Services
Seamless migration from platforms like Joomla, Drupal, or legacy systems to modern, SEO-friendly CMS solutions such as WordPress and Webflow, preserving content, structure, and search rankings.
Hosting Migration Services
Migration to optimised hosting environments, including AWS, Google Cloud, and Microsoft Azure, for improved performance, scalability, and security.
Database Migration Services
Secure transfers between SQL, NoSQL, and cloud-based databases, maintaining data accuracy and compliance throughout the process.
Legacy System Modernisation
Upgrading outdated applications to modern, high-performance architectures that improve functionality, security, and long-term maintainability.
DevOps Services
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DevOps Services
We provide end-to-end DevOps Services that bridge the gap between the development and operations, ensuring faster delivery, higher reliability and improved scalability for your digital platforms. Our approach ensure automation, observability and security at every stage of lifecycle
We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.
Source Code Management
We implement efficient and secure version control systems to manage your application code and streamline collaboration between the teams.
Automation for Smooth Delivery
We build and maintain continuous integration and continuous deployment (CI/CD) pipelines to automate testing, building and deployment, ensuring faster, consistent and error-free releases.
Containerization & Orchestration
We leverage containerization technologies to make your application portable, scalable and easier to manage.
Cloud Services
We design, deploy and maintain cloud-based infrastructure across AWS, GCP, Azure & DigitalOcean to maximize scalability, performance and cost-efficiency.
Monitoring & observability
We implement real-time monitoring and alerting system to ensure your application, services and infrastructure run smoothly
Website & Application Security Scan
We provide proactive security solutions, including vulnerability scanning & penetration testing to identify and fix weaknesses before they can be exploited.
Code Quality & Analysis
We can integrate SonarQube in your development workflow to continuously analyze code quality, detect bugs and enforce coding standards for maintainable, secure software.
Industries We Serve
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Industries We Serve
We work across multiple industries, delivering tailored software solutions that improve efficiency, customer engagement, and revenue growth. Our experience spans sectors in the UK, UAE, and worldwide, enabling us to address industry-specific challenges with precision.
Leisure and Events
Development of online booking systems, ticketing platforms, and event websites that increase attendance and streamline operations.
Hospitality and Retail
Custom eCommerce platforms, inventory management systems, and online booking tools to enhance customer experience and boost sales.
Healthcare and Education
Secure patient portals, e-learning platforms, and compliance-ready systems designed to meet strict data protection standards.
Government
Public information portals, conference websites, and citizen engagement platforms with accessibility and security at their core.
Finance and Professional Services
Secure digital platforms, document management systems, and CRM integrations to improve client communications and data handling.
Manufacturing and Logistics
Workflow tracking systems, logistics dashboards, and supply chain management platforms for operational efficiency.
Automotive and Marine
Dealer websites, product showcase platforms, and inventory management systems built for performance and lead generation.
Real Estate and Property
Property listing websites, booking platforms, and CRM-connected sites for efficient sales and rental management.
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